IN10 Media Network’s general entertainment channel, Ishara is all set to begin shooting for its original shows.
The shows Agni-Vayu, a romantic thriller, Paapnaashini Ganga, a mythological show, and family drama, Janani, catering to different genres, and audiences began shooting for new episodes, adhering to all the government rules and directives.
The pandemic hit us hard, and like many other industries, the media and entertainment sector was no exception. With shoots getting canceled, the broadcasters had to make do with reruns of existing shows or bring back older popular shows to the small screen.
Launched on March 1, 2021, Ishara, a general entertainment channel is known for its version 2.0 of Indian soap operas. The shows cater to the changing mindset of the audiences while keeping the Indian culture and traditions intact.
The new channel decided to abide by all the necessary protocols to protect its cast and crew. With the situation improving and the government easing the restrictions, the GEC is ready to once again entertain the audiences with new plots & twists.
Ishara offers a library of diverse mix of original programming and acquisitions that showcase a gamut of emotions appealing to viewers across generations.
A daily dose of qualitative content is provided by the channel which is traditional yet contemporary in an entertaining and engaging manner. The brand’s positioning is “Ishara – Zindagi Ka Nazara” and the channel captures and celebrates the beautiful journey called life through its stories and characters.
IN10 Media Network is a network which has a huge offering across the media and entertainment sector. With deeply entrenched roots in the creative community and a long-standing association with premium content, it has businesses across Broadcast: EPIC, ShowBox, Filamchi, Gubbare & Ishara; Digital: EPIC ON & DocuBay; Production: Juggernaut Productions; and Gaming: Platanista, covering every aspect of the content life-cycle across platforms.
