TLDR: SEBI and BSE have launched a nationwide investor awareness campaign, #SEBIvsSCAM, to educate the public about financial frauds in securities markets and promote safe investing practices, utilizing various media channels and educational tools like the ‘Scams and Ladders’ print ad and the ‘BSE Nivesh Mitra’ app.
The Securities Exchange Board of India (SEBI) has launched a nationwide investor awareness campaign along with market infrastructure institutions (MIIs) titled “Prevention Against Scams and Frauds in Securities Markets”, around the hashtag #SEBIvsSCAM. The initiative aims to spread awareness about the growing risks of financial frauds in securities markets and promote safe investing and digital practices.
As part of the initiative, BSE has raised its campaign bugle, to protect investors from falling prey to tricks being played by unscrupulous elements through fake trading apps, unregistered and unauthorised advice luring investors with false promises, misleading training programs, fraudulent UPI handles, morphed identities etc.
BSE has applied a multi-pronged approach to reach out to investors. Adopting both the traditional and the digital mediums, the exchange has extensively used social media, digital media, print media, electronic media including Television, OTT platform, Radio etc. The campaign includes reels, videos, board game, analogy-based content which resonate with the common public and is targeted to reach out to around 30 crore people across the country by strategically using local languages for content creation.
The campaign covers informative content on good digital hygiene practices, what leads into an unsafe trap for investors, planned approach to investing, what kind of promises financially hurt investors, how to protect themselves from getting trapped by tricksters etc.
A standout initiative is the “Scams and Ladders” print ad—an educational adaptation of snakes and ladders that illustrates scams as “snakes” and good practices as “ladders.” This collectible is designed to engage investors across age groups.
Sundararaman Ramamurthy, MD & CEO, BSE Ltd. said “We are proud to be part of SEBI’s nationwide campaign to raise awareness about financial frauds. As a responsible MII, our duty extends beyond enabling transactions — it includes ensuring a safe and transparent environment that protects and empowers every participant in India’s rapidly evolving capital markets.”
Investors are urged to take full benefit of this SEBI & BSE campaign and more particularly pay attention to following aspects:
Issued in public interest by BSE Ltd. in support of the SEBI-led #SEBIvsSCAM investor awareness campaign.
Recently, BSE launched the “BSE Nivesh Mitra” mobile app, an educational app, offering no investment advice or promotional content. The app helps users learn how to open a trading or demat account, assess their personal risk profile, and simulate investments using historical market data as per SEBI guidelines.
