This Durga Pujo, let the celebrities take you on a Shopping Date, says CALCUTTA TIMES in Kolkata
Durga Pujo one of the most famous festivals in Kolkata, is celebrated in honor of Goddess Durga during the period of Navaratri. The entire state of West Bengal welcomes Goddess Durga and her children, with open arms and hearts filled with emotions of togetherness. This year, Calcutta Times – entertainment and lifestyle supplement of leading daily The Times of India, has launched a new campaign: Shop with the Stars, to add to the festive cheers in Kolkata, running up to Durga Pujo. Fashion and Festivals are inseparable in India. Shopping for Durga Pujo is an integral part of everyone in Kolkata, with one earnestly following shopping trends, fashion tips and the new collections by designers and brands. What if, the leading ladies of Kolkata Cinema, invited you to a Shopping Date! Yes, that’s exactly what Calcutta Times has planned for Kolkata this year during the run up to Durga Pujo.
Festivities are fun when the gang of friends and family come together to prepare for the celebrations. The choosing what to wear. The changing of how it’s worn. The banter, the cackles, the argument and the delight of a great look achieved. Now Imagine, doing this with your fashion icon! Calcutta Times is adding zing to this year’s Durga Pujo shopping trips with ace actors of Tollywood – Mimi Chakraborty, Nusrat Jahan, Subhashree Ganguly – will take you on the Shopping Date to prep for the Pujo. Launched as an interactive campaign on multimedia, the audience must answer a series of questions, to win this shopping trip. What more! The winners also get their festive wardrobe sponsored by Calcutta Times.
Speaking about the initiative, Sanjeev Bhargava, Director, Brand TOI said, “Durga Pujo is one of the biggest festival of the year, especially in West Bengal. Shopping is the fun part of preparing for celebrations where friends, family, everyone ardently exchanges notes. We publish a lot on trends, new fashion styles, style bloopers and continuously track celebrity fashion tips. This year, we are taking it a notch higher by giving our readers a complete experience of Shopping with the Star, like a Star and be a Star. The way only Calcutta Times can. But, yes one must earn this opportunity through engaging in multiple tasks on print and our social media handles. It is indeed a money-cannot-buy opportunity that we present. And, we wish to make our readers feel special this Durga Pujo.”
The campaign has been initiated on 1st September where the winners will now stand a chance to treat themselves to a shopping spree like no other with their favorite style icon. The first leg of the campaign begins with a social media and digital contest where one can share looks designed by them; and the best submissions will be shortlisted for the next round. Top participants will win a shopping spree with their favorite celebrity style icon at Kolkata’s most popular shopping destinations.