Pepsi is all set to celebrate the finale of Money Heist, Netflix’s globally loved series, by hosting an ultimate virtual fan party. The party is going to be streamed live on YouTube on Saturday, 9th October at 7:30 PM. The fan party will be an exciting evening of dance, music and fun.
Inspired by Netflix’s iconic series, Pepsi has introduced a limited edition set of golden cans and packs last month. These limited-edition cans are also the golden ticket to join the highly anticipated fan party. Yashraj Mukhate, a popular internet sensation has also composed a special music invite for the party.
Click here to watch Yashraj Mukhate’s musical invite.
Pepsi® revealed the stellar line-up of celebrity performances, unveiling the first look of the virtual fan party along with special messages from The Professor, India’s all-time favourite character and other characters from Money Heist. Tanishk Bagchi, Nora Fatehi and Vishal-Shekhar will be seen enthralling the audiences throughout the virtual fan party. An Indian television host and actor, Manish Paul will be anchoring the show along with a beautiful instrumental piece played by the Symphony Orchestra of India.
Commenting on the upcoming event, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India said, “Pepsi has always had a finger on the pulse of pop culture– thus, we’ve been able to bring forth relevant and exciting experiences for the SWAG generation. Pepsi is a quintessential party starter, and we look forward to creating the ultimate party experience for our consumers. In the first half of this campaign, we had the entire nation crave for the beautiful golden packs, and we are sure that this party will also be a celebration that everyone remembers.”
Shilpa Singh, Director, Marketing Partnerships, Netflix India, said, “At Netflix, we are always looking for innovative ways to engage with our fans. The upcoming virtual fan party with Pepsi is a powerful platform to celebrate the fandom for Money Heist. With celebrity performances, the virtual fan party will make for an unforgettable experience, just like the iconic series itself.”
