Sony YAY! announces the launch of the most renowned and celebrated Japanese anime series – Naruto. With the first time ever launch of Naruto in 5 languages, the channel aims to bring anime fans across all age groups closer to their favourite Ninja. This new addition leads to a significant expansion of the channel’s exhaustive and ever-growing toon- verse.
The show celebrates the unique style of this Japanese anime and is based on a hugely popular series of Masashi Kishimotos’s top-selling manga. The series will further showcase a young boy’s resilience and the undaunted quest of becoming the most powerful leader of his village.
~Join young Naruto in his ambitious adventures to conquer his village exclusively on
Sony YAY!~
Comments:
Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!
The popularity of anime is growing immensely in India. Our endeavor with Naruto is to take this popular series with the multilingual offering that will help satiate the demand for anime lovers as well as increase its footprint through localization. With Naruto Sony YAY! will cater to a larger audience in kids and young adults and further strengthen its leadership position.
About Sony YAY!:
Sony YAY! is the first kid offering from Sony Pictures Networks, India. As India’s number 1 kids’ channel, Its vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids’ entertainment. The channel’s content is unique, fresh and relatable and is produced in India. The channel, within one year, produced 6 original shows which include Honey Bunny ka Jholmaal – a slapstick comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his futuristic gadget car who are out to save Sun City and Guru Aur Bhole – a musical comedy, etc. Available in Hindi, Tamil, Telugu, Bangla, Marathi, Malayalam, Kannada, Gujarati, and English. Sony YAY! is the first kids’ channel to be available in 9 languages. The channel has entered licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are.
