TLDR: Swastik Productions rebrands as Swastik Stories, launching India’s first cultural storytelling ecosystem with a new FAST channel and plans for films, stage, domes, and a “Bharatverse” to carry forward Indian narratives.
18 years of storytelling, now reimagined for the future with a FAST channel, Swastik Originals, and a roadmap across film, stage, domes, and Bharatverse.
Swastik Productions, a name synonymous with India’s most iconic mythological and historical shows, today unveiled its evolution into Swastik Stories. The rebrand marks the strategic launch of India’s first integrated cultural storytelling ecosystem, beginning this Diwali with a new FAST (Free Ad-Supported Streaming TV) channel and a slate of Swastik Originals.
The announcement was symbolised by the lighting of an Akhand Diya at the company’s Mumbai headquarters by NP Singh, former MD & CEO of Sony Pictures Networks India, representing the eternal flame of storytelling that Swastik Stories will carry forward.
Founder’s Vision
Siddharth Kumar Tewary, Founder & Creative Visionary of Swastik Stories, said, “For 18 years, these stories have been more than shows — they’ve been part of people’s lives, and I carry that love with me every day. With Swastik Stories, I don’t see this as just a rebrand, but as lighting a new diya. This Diwali, we begin with a FAST channel and Swastik Originals — but the vision is larger. Swastik Stories will grow into a cultural storytelling ecosystem with films, stage, domes, and Bharatverse — each a new way of carrying Bharat’s stories forward. Shows may end, industries may change, but stories must live forever.”
The Diwali Launch: A New Beginning
The first phase of the Swastik Stories ecosystem goes live this Diwali, focusing on digital accessibility and cultural reach:
The Forward Roadmap: An Ecosystem for Bharat’s Stories
The Diwali launch is only the beginning. Swastik Stories’ vision is to transcend a single screen and create a multi-format ecosystem:
Every communication from Swastik Stories will be anchored by three core ideas:
Swastik Stories is not just about looking back at 18 years — it is about lighting a fire for the next hundred years. A cultural ecosystem where the stories of Bharat will always find a home.
