TLDR: India is experiencing a boom in functional nutrition, driven by a new wave of high-protein and electrolyte-rich products. Brands like Aquatein (protein-infused water, collagen water), SuperYou (fermented yeast-protein wafers, multigrain protein chips), and The Func. Lab (curated protein and electrolyte formulations) are leading this trend, offering innovative, clean-label solutions for active lifestyles and wellness.
The new wave of high-protein and electrolyte-rich products had gripped the nation. India has emerged as the hotspot for functional nutrition support active lifestyles, hydration, and recovery. From protein water to clean-label snacks, new age brands are redefining the wellness scene with innovative solutions that cater to diverse audiences. Celeb backed brands like Aquatein, SuperYou, and The Func. Lab are emerging as frontrunners in the country’s evolving wellness landscape.
Aquatein: India’s First Protein-Infused Water Brand (Co-founded by Mitisha Mehta and Ananth Prabhala, backed by Suneil Shetty)
Aquatein is India’s first protein‑infused water brand, offering a ready‑to‑drink hydration solution with 21 g whey isolate protein per 500 ml bottle, zero carbs, sugars, fat, lactose or gluten—designed for clean‑label, low‑calorie nutrition made convenient for fitness enthusiasts and urban consumers alike. The brand, founded in Mumbai by Ananth B. Prabhala in 2019 and backed and endorsed by actor Suniel Shetty, emphasizes hassle‑free protein consumption through a refreshing beverage format. On July 20, 2025, Aquatein debuted India’s first Collagen Water at a vibrant “Hydrave” wellness rave in Mumbai, delivering 5,000 mg vegetarian collagen, 400 mg glutathione, and 100 mg Nutroxsun in each 300 ml bottle—sugar‑free, low‑calorie (~30 kcal), and odor‑free targeted at holistic beauty, joint health, antioxidant support, and natural UV protection
SuperYou: Snacking Gets a Protein-Powered Upgrade (Co-founded by Nikunj Biyani and Ranveer Singh)
SuperYou, launched in late 2024 by Ranveer Singh and Nikunj Biyani, hit the market quickly with India’s first fermented yeast‑protein wafer, offering 10 g protein + 3 g fiber per bar with zero added sugar, innovatively blending nutrition and indulgence. Building on the bar’s success selling over 1.6 million units within 90 days. SuperYou expanded into Multigrain Protein Chips in May 2025, offering 10 g protein and 3 g fiber per 40 g pack, available in four flavors (Super Masala, Pudina, Cheese & Tomato, Sour Cream & Onion). These chips contain no added sugar, no palm oil, ~160 calories, and are made from chickpea, urad dal, jowar, rice flour blends designed as a guilt‑free savory upgrade to India’s ₹25,000 crore snack market. With a target of achieving ₹500 crore in revenue within five years, SuperYou deploys a robust omni-channel mode online (Amazon, Flipkart, Blinkit, Zepto, Instamart, brand site) and offline (Reliance, 7‑Eleven, Noble Chemist, Wellness Forever)
The Func. Lab: A Boutique Approach to Functional Wellness (Founded by celebrity fitness trainer Sohrab Khushrushahi, Daneesh Davar, and former cricket player Sahil Kukreja)
The Func. Lab, a rising name in the functional nutrition space, is gaining attention for its curated formulations that combine protein, electrolytes, adaptogens, and clean-label ingredients. Though currently operating on a niche scale, the brand caters to health-conscious urban consumers seeking balance, performance, and preventive nutrition.
The rise of brands like Aquatein, SuperYou, and The Func. Lab reflects a broader consumer shift in India—from traditional supplements to convenient, multi-functional formats. With omnichannel availability, influencer-led storytelling, and continued R&D, India’s functional beverage and snacking industry is well-positioned for accelerated growth.
