Ultra Jhakaas Marathi OTT Platform was launched on March 22, 2023. Since its inception, the platform has garnered an overwhelming response for its niche content delivery. It offers a vast library of Marathi content with a diverse range of shows, movies, and exclusive original series.
MI speaks with Sushil Kumar Agrawal, MD & CEO of Ultra Media and Entertainment, in an exclusive interaction.
Sushil is a MSC post-graduate who is being in the business for more than 40 years. With a strong belief that “Every successful business should have a well-defined vision”, Mr. Sushil from the very beginning always incorporated new technologies into his business. Let’s indulge in this insightful conversation.
Q) What kind of response have you received for Ultra Jhakaas Marathi OTT Platform?
Sushil: The response we have received for Ultra Jhakaas Marathi OTT Platform has been overwhelmingly positive. We have seen a tremendous reception from Marathi-speaking audiences who were eagerly awaiting a dedicated platform for Marathi content. The viewership numbers have been steadily increasing, and our subscribers have received positive feedback regarding the quality and variety of content available on the platform.
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Q) What are the regional user base and demographics?
Sushil: Ultra Jhakaas has successfully attracted a substantial regional user base of Marathi-speaking audience. Our platform caters to the diverse demographics within the Marathi community, including viewers from various age groups, occupations, and locations. We have observed a significant presence of users from Maharashtra, Goa, Madhya Pradesh, Karnataka, as well as numerous overseas regions with Marathi-speaking populations.
Q) What kind of genres dominate the platform? Tell us more about the content library.
Sushil: The content library of Ultra Jhakaas encompasses a wide range of genres to cater to our viewers’ diverse tastes and preferences. Marathi movies, web series, documentaries, TV shows, Kids’ shows, and Animation series are the dominant genres on our platform. We strive to provide a balanced mix of entertainment, drama, comedy, romance, thrillers, and social issue-based content. Our content library also includes classic Marathi films, regional cultural programs, and exclusive original productions. Overall, we have 2000+ watch Hours and 1000+ titles.
Q) Tell us about the content creation background?
Sushil: Ultra Media and Entertainment has a rich background in content creation. We have a dedicated team of experienced professionals who work closely with talented writers, directors, and actors from the Marathi entertainment industry. Our focus is on producing high-quality content that resonates with our target audience. We believe in nurturing creative talent and collaborating with renowned industry professionals to ensure that our viewers receive the best-in-class content.
Q) How are you dealing with competition in the market?
Sushil: The Marathi OTT market is witnessing a growing number of players, reflecting the increasing demand for regional content. While competition is healthy, it drives innovation and constantly pushes us to improve our offerings. We embrace the competitive landscape and differentiate ourselves through a unique combination of curated content, user-friendly interface, and an engaging viewing experience.
Q) Tell us more about the marketing campaigns for the platform?
Sushil: We have launched an extensive marketing campaign to promote Ultra Jhakaas and create awareness among our target audience. Our efforts encompass a wide range of tactics, including digital advertising, social media campaigns, collaborations with influencers, strategic partnerships, and offline events. We showcase fresh content each week and conduct film promotions, press releases, conferences, and numerous other activities. Furthermore, we capitalize on the popularity of Marathi cinema and television stars to create excitement and interact with our target audience. We have also leveraged the popularity of Marathi cinema and television stars to generate buzz and engage with our audience. The aim is to reach out to Marathi-speaking audiences across various platforms and highlight the distinctive features of Ultra Jhakaas.
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Q) How are you ensuring enhanced customer experience?
Sushil: Enhancing customer experience is of utmost importance to us. We prioritize user feedback and continually strive to improve our platform based on their preferences and suggestions. Our user-friendly interface offers seamless navigation, personalized recommendations, and multi-device compatibility. We regularly update our content library to ensure a fresh and engaging experience for our viewers. Furthermore, we have a dedicated customer support team that promptly addresses any queries or concerns raised by our subscribers.
Q) What are your future plans?
Sushil: Looking ahead, our future plans for Ultra Jhakaas involve expanding our content library with a focus on original productions. We aim to collaborate with emerging Marathi talent and renowned industry professionals to create compelling and diverse content that resonates with our viewers. We will also explore strategic partnerships with Marathi film festivals, cultural events, and content creators further to strengthen our presence in the Marathi entertainment industry. Additionally, we will continue to invest in technology and innovation to provide an enhanced viewing experience to our subscribers.
