Cheil India today announced the appointment of Kaushik Datta as ECD. Datta’s last stint was at Leo Burnett. He was helming their New Delhi office while also managing the pan India duties of Art & Design.
In his current role, he will report to Cheil India’s CCO-Vikash Chemjong.
Talking about his new role Kaushik Datta (KD) said, “I believe creativity becomes more powerful and effective when technology comes along with it and Cheil is a great place to do that. It’s a great honour and opportunity for me. I am very excited and looking forward to doing some great work.”
Kaushik Datta is an industry veteran with a career spanning more than 23 years. He has worked across a wide swathe of industries and his repertoire of clients includes marquee brands like Hutch, Seagram, LG, Bacardi, Apple, Airtel, Kohler, Thumps Up, Maaza, Limca, Minute Maid, Tinder, Fortis, Mc Donald’s, Popeyes, GM, SBI Card, GSK, Hindustan Times, Cargill and many more.
Vikash Chemjong, CCO, Cheil India said, “It’s exciting times for us at Cheil. Not only in terms of the type of work we are trying to do but also in terms of the type of talent we are attracting. And now with Kaushik coming in with his talent and experience and rigour and enthusiasm, it’s another shot in the arm for us!”
In this role, Kaushik’s scope of responsibilities will include upping the art and design quotient for our brands. With a special emphasis on the flagship products- the S and Z series. He will also be involved in the agency focus of thinking of ways to bring tech into our communication and add more zing to our creative product.
The appointment is part of Cheil India’s endeavour to bolster its creative capabilities as it seeks to add more talent to its team.
Sanjeev Jasani, COO, Cheil India, said, “We are pleased to welcome Kaushik Datta to the Cheil family. He is a well-known name in the industry and brings with him a wealth of experience that will help Cheil deliver the best transformational work to our clients”.
About Cheil India:
Cheil India is one of the country’s top 5 advertising agency networks and serves as the regional headquarters for Cheil Worldwide in South-West Asia. Cheil India is one of the fastest-growing communication networks in the region. The agency has myriad capabilities across ATL, Digital, Brand Activation, and Retail Marketing which ensures that they are one of the few agencies to provide clients with truly integrated marketing solutions offering.
Cheil India is part of Cheil Worldwide, Korea’s leading advertising and marketing network. Headquartered in Seoul, Cheil Worldwide is one of the fastest growing agency networks in the world and is the 11th largest agency group in the world by revenue (Ad Age, 2022). It operates in 45 countries with more than 6500 employees. Cheil and its affiliates including Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney and One RX have won major international awards including Cannes Lions, CLIOs, Spikes Asia, and others.
