Madison Media has elevated Saif Shaikh to Chief Operating Officer, Madison Media Pinnacle. Madison Media Pinnacle will house, the Agency’s first and leading account, Godrej Consumer Products for Traditional and Digital media.
With an overall experience of over 19 years in strategy, planning implementation and buying, Saif Shaikh joined Madison Media in 2017. Shaikh has led the AOR for Godrej across the company’s larger portfolios such as Godrej Consumer Products Ltd, Godrej Properties and other businesses like frozen foods. He has also managed media campaigns for almost 20 brands across portfolios such as soaps, hair colour, handwash, car, room freshener, and home insecticides along with real estate.
Says Mr Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, “I am delighted to announce that we are promoting Saif Shaikh to COO – Madison Media Pinnacle. He will now lead the integrated remit of our key Client Godrej. Over the past few years, Saif has consistently delivered on the biggest challenges given to him thanks to his hands-on, passionate, inclusive and never say die approach. We congratulate Saif on his promotion.”
Says Saif Shaikh, COO, Madison Media Pinnacle, “I’m happy to lead Madison’s foremost client, Godrej. I look forward to leading the integrated account and further strengthening the brand and helping it achieve its outcomes.”
India’s largest homegrown media agency that started media operations in 1995, Madison Media was ranked amongst the Top 5 Global Independent Agencies of the World in 2019, by Recma. Comvergence attributed 211Mn$ of new business wins to Madison Media, double that of the next Agency in its Business Barometer Report for 2020. Similarly, Recma gave Madison Media the top score of A+ in its Comp Pitches Report for 2020. Madison Media was also ranked the 2nd most powerful media agency by The Economic Times, Brand Equity Ad Agency Reckoner, 2019. Some other accolades comprise Agency of the Year at Digies Digital Awards 2019, Best Digital & Social Media Agency of the Year at IDMA 2020, Mobile Media Agency of the Year at IDMA 2019, Media Agency of the Year at Prime Time Awards 2020 and 2021. Also, the Agency has won over 250 awards since 2019.
