Leading D2C beauty and wellness brand, WOW Skin Science has appointed Smriti Khanna as the Vice President – Human Resources, where she will be spearheading the talent management, recruitment and people operations team. Her primary responsibilities will involve devising people strategies, strengthening WOW’s organizational culture, employer brand building, along with performance and people development.
Prior to joining WOW, Smriti worked with well-known organizations like Livspace, Airtel, Nestlé etc. Over her 9 years as a HR leader, she has rich experience in start-ups, e-commerce, D2C, FMCG and telecom. During her time in Livspace, Smriti served as AVP HR Business Partner for India operations. A large portion of her responsibilities included people programs that covered employee experience and performance, DEI initiatives, and change management.
Smriti has also worked as an independent consultant for incubation stage startups. Besides this, she briefly assisted the FSSAI in 2017 in developing and launching some of their HR initiatives and processes.
Mrunmay Mehta, COO, WOW Skin Science, commented “Our people and unique culture are our biggest assets for us at WOW Skin Science/WOW Life Science, and we are thrilled to have Smriti onboard leading such an important role. We look forward to her experience in helping us further developing our excellence in people and develop a unique organizational culture.”
Speaking about her new appointment, Smriti Khanna, Vice President of Human Resources, stated “WOW has charted a phenomenal journey in the D2C space. It is inspiring to be a part of the team that believes so strongly in innovation and building positive impact through its portfolio. The opportunity to contribute to building WOW as a purposed-led, future-fit employer brand is very humbling and exciting at the same time.’’
About Body Cupid:
Body Cupid Pvt. Ltd is a personal care and wellness company that takes pride in crafting products made with natural and nourishing ingredients. The brand’s passion lies in delivering innovative products, keeping customers at the center of everything. The products are manufactured and packaged in a state-of-the-art facility set in the Himalayan valleys to preserve maximum potency and efficacy of natural ingredients. The company presently has three brands – WOW Skin Science, WOW Life Science and Body Cupid. The company has over 500 products across personal care & health supplement categories. Body Cupid Pvt Ltd actively promotes sustainable living through their green initiatives and continued conversations in bringing the community closer to nature and environment, pledging to ship 1 crore seeds to customers and together driving a green and clean future. Body Cupid Pvt Ltd is backed by leading Private Equity firm ChrysCapital and Singapore’s Sovereign Wealth Fund – GIC.
