TLDR: Social Beat, a leading digital marketing agency, has bolstered its leadership team with the appointment of Harish Chandrasekaran as Chief Financial Officer (CFO) and Naveen Vadakkan as Vice President – Growth, aiming to fuel aggressive expansion and global growth.
Social Beat, one of India’s fastest-growing independent digital marketing agencies, has further strengthened its leadership team with the appointment of Harish Chandrasekaran as Chief Financial Officer (CFO) and Naveen Vadakkan as Vice President – Growth. These key appointments are set to fuel the company’s next phase of aggressive growth and global expansion.
The move comes as Social Beat continues its rapid upward trajectory, enhancing its service offerings and market presence. This strategic leadership enhancement follows last quarter’s successful onboarding of Maanesh Vasudeo as the new Chief Business Officer, collectively building a powerhouse team to steer the company’s future.
Talking about his new role, Naveen stated, “The opportunity at Social Beat is immense because the team doesn’t just sell services; they solve core business challenges. My role is to take that problem-solving ethos and scale it by opening up new enterprise channels and building powerful strategic alliances. I’m excited to connect with industry leaders, understand their vision, and demonstrate how a true digital partnership with Social Beat can be a significant catalyst for their growth.”
Over the years, Naveen has worked closely with large enterprise clients and partners, helping foster strong partnerships that have supported the organisation’s continued growth. Notably, he was previously responsible for the successful expansion of LS Digital’s South branch. His impressive professional journey is further highlighted by key roles at FCB Kinnect, Ethinos, IndiBlogger, and Directi, positions that were instrumental in solidifying his capabilities as a growth leader.
Joining Social Beat as CFO in Chennai, Harish shared, “As a trusted, client-centric partner offering a contemporary suite of digital marketing of products and services, Social Beat is well-positioned to drive brand visibility, fuel business growth, and create lasting value for its clients. I’m excited to join the team as it enters its next phase of profitable growth.”
Prior to joining Social Beat, Harish gained over a decade of experience in finance, including serving in a leadership role at DataTracks. With proven financial leadership and deep expertise spanning audit, pricing, business finance, controllership, and management reporting, Harish has led initiatives that delivered consistent financial discipline. He is recognized for driving profitability, strengthening balance sheet management, and creating strategic impact to enable sustained growth.
“Every leadership appointment we make is a deliberate step towards fulfilling our core mission,” said Suneil Chawla, Co-Founder of Social Beat. “Harish’s financial acumen and Naveen’s growth mastery are the catalysts we need as we continue our promise of ‘Leading with agility, we shape the future of media, creativity, and technology to drive business outcomes for brands.’ Their addition makes us stronger, faster, and better poised to deliver unparalleled results for our partners and clients worldwide.
