Way2News Appoints Siddarth Kasturi as Growth Specialist

Way2News, a hyperlocal digital news app, has hired Siddarth Kasturi as their Growth Specialist to enhance their user base and engagement.

Way2News Appoints Siddarth Kasturi as Growth Specialist: A Positive Step Towards Enhancing User Experience

In a remarkable move to further strengthen its growth trajectory, Way2News, the hyperlocal digital news app, has recently announced the appointment of Siddarth Kasturi as their first-ever Growth Specialist. This strategic decision showcases Way2News’ dedication towards providing an exceptional user experience by expanding its user base and enhancing user engagement.

With a profound knowledge of the digital landscape and a remarkable track record in driving growth, Siddarth’s expertise will undoubtedly play a pivotal role in the ongoing efforts of Way2News to expand its user base and elevate user engagement to new heights. His addition to the team demonstrates the company’s commitment to continuously improving and delivering timely and relevant news to its users.

Siddarth’s role as the Growth Specialist will involve spearheading the development and implementation of brand partnerships and performance marketing strategies. With his expertise in brand building, growth retention, app-store optimization, and developing strategic partnerships, he will drive Way2News towards achieving its business goals and further establishing itself as a key player in the news industry.

This appointment reflects a dynamic phase in the progress of Way2News, and Siddarth’s enthusiasm to be part of such a forward-thinking organization revolutionizing the news industry is commendable. His focus on user acquisition, engagement, and retention will undoubtedly contribute to the continued success and expansion of Way2News.

With years of experience working with renowned companies such as Google Ads, Amazon, and Social Donut, Siddarth brings a wealth of knowledge and expertise to his new position. His previous role as a Senior Marketing Manager at Admattic highlights his proficiency in user acquisition strategies, app monetization, and cross-functional collaboration.

Way2News’ CEO & Founder, Raju Vanapala, expresses his excitement about Siddarth joining their team and highlights the company’s aggressive growth plans. This positive sentiment and belief in Siddarth’s strategic vision and hands-on approach further emphasize the company’s commitment to success.

It is apparent that Siddarth’s appointment as the Growth Specialist at Way2News is a significant step towards bolstering their growth trajectory. With his skills and expertise, Way2News is well-positioned to continue providing relevant news that deeply resonates with billions of Indians. As an informed citizenry, we can look forward to the sustainable growth and continued value offered by Way2News under Siddarth’s leadership.

Way2News expands expertise with Siddarth Kasturi as the new Growth Specialist

Way2News, a hyperlocal digital news app, today announced the appointment of Siddarth Kasturi as their first-ever Growth Specialist. With a wealth of experience in driving performance marketing and brand partnerships, Siddarth will play a vital role in enhancing Way2News’ growth trajectory.

Raju Vanapala, CEO & Founder, Way2News, welcomed Siddarth on board and said, “We are thrilled to welcome Siddarth on board. Way2News has always focused on delivering timely and relevant news to its users. With the appointment of Siddarth Kasturi, Way2News reinforces its dedication to providing an exceptional user experience by expanding its user base and enhancing user engagement. With a profound knowledge of the digital landscape and a remarkable track record in driving growth, Siddarth’s expertise will play a pivotal role in our ongoing efforts to expand our user base and elevate user engagement to new heights. The journey so far has been a fantastic one, and now that we have strengthened the team around us, we are gearing up for further aggressive growth in the market. We firmly believe that Siddarth’s strategic vision and hands-on approach will propel Way2News to unprecedented success.”

In his new position, Siddarth will spearhead developing and implementing brand partnerships and performance marketing. He will leverage his expertise in brand building, retaining growth, App-store optimization, developing strategic partnerships, and implementing a media mix of user acquisition strategies, to drive Way2News toward achieving its business goals.

Commenting on his appointment, Siddarth Kasturi, Growth Specialist, Way2News said, “I am thrilled to be joining Way2News during this dynamic phase of the company’s progress. It is an honour to be a part of a forward-thinking organization revolutionizing the news industry. I look forward to leveraging my expertise in growth marketing to drive user acquisition, engagement, and retention and contribute to the continued success and expansion of Way2News. I am humbled to be entrusted with this responsibility. I am eager to use my skills and expertise to foster sustainable growth and create lasting value for our esteemed users and stakeholders. Together, we will continue to provide relevant news that deeply resonates with billions of Indians and work towards making every Indian an informed citizen.”

Before Way2News, Siddarth was working as a Senior Marketing Manager at Admattic, where he was leading and overseeing user acquisition strategies, including app monetization, Cross-functional collaboration, and Revenue Growth Initiatives. With over 8 years of professional experience, Siddarth has worked with renowned companies such as Google Ads, Amazon, and Social Donut, among others.