Wondrlab has appointed Alok Mahadevia as Lead Content, strengthening its creative leadership with a global ECD whose work has spanned New York, Chicago, Los Angeles, Dubai, and Mumbai.
Mahadevia brings over 15 years of advertising experience, including a decade in the United States across some of the country’s most respected agencies, including Leo Burnett Chicago, DoorDash NYC, 160/90 Los Angeles, and Saatchi & Saatchi, before returning to India.
His award shelf includes a Clio Gold for the Samsung Olympics Chant Ad, which clocked over 20 million views on YouTube and spawned a tagline adopted as the brand’s global line for several years. The campaign also earned a Cannes Shortlist. He has won a Clio Entertainment Silver, an Andy Silver, and a One Show Merit, and has served on the jury for both The One Show and the PHNX Awards.
In the US, Mahadevia has worked on brands including Samsung, DoorDash, Toyota, Lightlife, IKEA, Spotify, HSBC, and the NFL.
Speaking about his appointment, Hemant Shringy, CCO & Managing Partner, Wondrlab Network, said, “At Wondrlab, we are building a platform-first network for a world where creativity, culture, technology and commerce are increasingly interconnected. Alok brings a truly global perspective to that vision, backed by a body of work that has consistently created cultural impact while driving business outcomes.”
Speaking about joining Wondrlab, Alok Mahadevia said, “After spending over a decade working across different creative ecosystems globally, what excites me about Wondrlab is its hunger to build something modern, agile and culturally relevant from India for the world.”
