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Times Music and Triller enters into a Global Licensing Partnership

Madhushree Chakrabarty April 27, 2021

Times Music, the country’s leading music labels and publishers, and Triller, a viral music video sharing app announce their global licensing partnership. Times Music holds a great market share in Bollywood, Punjabi, independent music, and regional music. This global licensing partnership will result in making the music label’s varied collection being available across the world for Triller app users.

Times Music has a wide variety of catalog with more than 56,000 songs which are now available for the huge user base for music for creating short-form content on the Triller app.

“Times Music’s diverse catalog and its dominating position in the Punjabi and regional marketplaces give Triller a significant advantage to navigate the length and breadth of the country. We are very thrilled to have our entire library on Triller,” said Mandar Thakur, COO, Times Music.

“Times Music, one of India’s leading record music labels represents the cultural diversity of Indian Music covering prime languages, among many others. As always our goal is to ease creations and move forward to offer our users with an even larger pannier of music to create and share content with freedom” said Raj Mishra, GM, Triller India.

Times Music is the music division of The Times of India Group and manages a diverse Indian music catalog with genres spanning across Spiritual, Bollywood, Rock, Pop, Indie & other non-film categories. Times Music administers its own catalog in all major international markets.

Triller is a short video application based in Los Angeles, which was recently launched in the country and has seen exponential growth in terms of downloads and engagement. The app offers artists and creators opportunities for intense craft and showcases their talent with AI-powered capabilities. Triller allows users to create professional-looking videos in seconds. The talent – first platform that strives to provide borderless recognition, offering to support to the creator and music community.


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