TLDR: Divisa Herbals has launched an internal branding campaign for its brands Roop Mantra, Dr. Ortho, and Pet Saffa on the Delhi Metro’s Pink Line, in collaboration with The Local Talk and associated with the upcoming Hindi film ‘Heer Express’.
Divisa Herbals has launched an impactful Internal Branding Campaign on the Delhi Metro’s Pink Line, the longest metro line in the capital, in collaboration with The Local Talk. The campaign promotes its flagship brands Roop Mantra, Dr. Ortho, and Pet Saffa.
Adding a unique dimension, the campaign is executed in association with the upcoming Hindi movie Heer Express, scheduled for release on 12th September 2025.
Speaking about the initiative, Diamond Dogra, Director of The Local Talk, said, “The Pink Line Metro, being the longest and one of the busiest corridors in Delhi, offers unmatched reach and impact. Through this campaign, we’ve created a strong visibility platform for Divisa Herbals’ leading brands, while also building a vibrant association with the film Heer Express. It’s a perfect blend of mobility, healthcare, and entertainment.”
This campaign reflects the growing trend of brands tapping urban transit media to connect with millions of commuters daily, ensuring both high recall and mass engagement.
