TLDR: New OOH advertising agency TRIOOH successfully debuted with a high-impact, multi-city campaign for a prominent messenger app across major Indian cities, utilizing a live campaign dashboard for real-time monitoring.
TRIOOH, a new-age out-of-home (OOH) advertising agency, has made a successful debut by executing a large-scale campaign for a prominent messenger app across key Indian cities, showcasing its capability to deliver impactful communication for leading global brands. The campaign was rolled out simultaneously across major Indian cities including Delhi NCR, Lucknow, Patna, Mumbai, Pune, Chandigarh Tri-City, and Jaipur, ensuring strong nationwide visibility and resonance.
TRIOOH designed and executed the 16-day campaign across 150+ prominent and high-impact sites to achieve comprehensive citywide coverage while maintaining cost efficiency, ensuring consistent impact across all locations.
Underscoring its commitment to rigorous monitoring and measurement, TRIOOH developed a live campaign dashboard, integrated with its in-house monitoring app. This enabled the client to access daily site images and audience analytics from over 150 sites, ensuring real-time visibility into campaign performance.
The campaign’s success underlines TRIOOH’s ability to combine reach and efficient execution with technology-driven monitoring and reporting, positioning it as a credible new entrant in India’s competitive OOH ecosystem.
