ALTBalaji‘s latest web series, Cartel has won over the audience with its multi-starrer entertainment thriller. The digital platform has tied up with Amazon Alexa for an interactive quiz on Cartel. Players stand a chance to win a virtual meet and greet with the stars of the show and ALTBalaji’s subscription along with a gift hamper.
This time ALTBalaji has gone a step further and created this interactive for a deeper immersive audience experience, while ALTBalaji’s earlier shows have gone on Alexa as a discovery of dialogues and songs. The interactive quiz on Cartel will be live till 10th October, and one lucky winner will be announced on 11th October.
On the tie-up, Divya Dixit, SVP – Marketing and Revenue at ALTBalaji, said, “ALTBalaji is always on the lookout to help get viewers every chance to hop on to the platforms and witness the magic we have created with over 87+ Indian original shows. With millions of Alexa skill embedded devices spread across globe, this collaboration is one of our initiatives to encourage viewers to experience the immersive magic of our original, Cartel as well as win prizes.”
The digital platform continues to create consistent hits and drives the OTT habit for mass India. Recently, ALTBalaji sold 4.7m subscriptions during the year and now has an active subscriber base of over 2.4M, as per Q1FY22 results. The three-month subscription on the platform is priced at INR 100 only and offers over 87+ shows with unmatched content diversity.
ALTBalaji’s offerings include premium, disruptive content and original series across genres, with a strategy to focus on young inclusive programming for the country. The platform offers an attractive pricing strategy of less than a rupee a day annually with cashback offers that allow people from all backgrounds to access the original shows, after having mastered the art of creating content within a budget. ALTBalaji stands out for being avant-garde, non-conformist, inclusive, and has something for everyone, with originality, courage, and relentlessness at its core.