IISM launches pathbreaking India’s first-ever book on Sports Management


India’s leading sports management college, International Institute of Sports Management (IISM) on Wednesday launched India’s first-ever book on Sports Management in the country as part of a series that will aim to enrich students with industry knowledge.

The book titled ‘Goats Must Be Crazy’ authored by Vishnu Govind, a noted Sports Management professional, was launched on Wednesday. The book has been published under the banner of Popular Prakashan is second in a series of books being launched by IISM as part a knowledge series. The book was launched at the hands of former India bowler and current bowling coach Paras Mhambrey, alongside noted table tennis player Kamlesh Mehta and esteemed sports writer Ayaz Memon.

The first book in the series, ‘Business of Sports: The Winning Formula for Success’, authored by Mr Vinit Karnik, Head – Sports, Esports & Entertainment at GroupM South Asia, was released in June 2022. The second book in the series was a book on ‘Sports Psychology’ by noted sports psychologist Mugdha Bavare which was released in March 2024.

IISM, founded by former India international cricketer Nilesh Kulkarni, has been a pioneer in Sports Management Studies for about 12 years.

“Through ‘Goats Must Be Crazy,’ Vishnu Govind continues to redefine the boundaries of sports management literature by weaving the wisdom of legendary sportspersons into actionable insights. This book exemplifies the commitment of the International Institute of Sports Management (IISM) to foster innovative thinking in the realm of sports education,” said Mr Nilesh Kulkarni. “As we delve into the third instalment of our knowledge series, we’re proud to facilitate a platform where the experiences of sporting icons seamlessly merge with contemporary management principles.”

The book is available for purchase from your nearest book stores. Also, those interested can order the book online from: https://shorturl.at/azFU9 and https://shorturl.at/FNP38.

On his part the author Mr Govind was thrilled to be able to share his knowledge with the wider community. “In ‘Goats Must Be Crazy’, I aim to bridge the gap between sporting excellence and management brilliance. By juxtaposing the wisdom of great sportspersons with modern management parlance, this book offers a unique perspective on leadership, strategy, and success in the world of sports. I’m honoured to contribute to the knowledge series curated by the IISM, and I hope readers find inspiration and practical insights within these pages,” said Mr Govind.

Publisher Harsha Bhatkal was also keen that the learnings from the book can be used in an Indian context. “We have published sports books in the past. But this is the first of its kind, unique concept where the book is both a fantastic read and also a reference material for knowledge. I am sure everyone connected to sports will lap up the book with both hands.”

In the coming months, IISM will be making landmark announcements about future books covering various aspects of sports from an Indian perspective. Stay tuned for further announcements.

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