93.5 RED FM brings back South Side Story- an event celebrating the flavours of South India

South Side Story is Back

93.5 RED FM, India’s leading private radio and entertainment network today announced the return of South Side Story. An event that showcases and celebrates the flavours of South India. Not just music from the finest artists and bands, the digital festival also brings food, shopping, memorabilia and much more for audiences to enjoy from the comfort of their homes.

This year’s edition of South Side Story will have some of the popular regional Indie bands and music artists like, Gowry LekshmiThaikkudam BridgeSithara’s Project MalabaricusRap KidStreet AcademicsThirumaliJob KurianAinthinaiSreejith The beardBhadraBrotha v, and Prarthana Indrajith. With three stages, multiple artists and various engaging segments, South Side Story will represent the most authentic vibe of Southern India in a contemporary way to the rest of the world.

Speaking on the announcement, Nisha Narayana, Director & COO, RED FM and Magic FM, said, “When we started South Side Story in 2019, we wanted to showcase the rich culture and music of south to the rest of the country. At Red FM, we build communities and festivals that are niche. We are happier doing a higher number of smaller, inclusive festivals that encourage more freedom to experiment and be more creative. South Side Story is our humble effort to celebrate one-of-its-kind original music from South. In these limitations of the pandemic, we have tried to give you an experience that we feel you will love.”

The festival will be streamed on 21st August 2021. Log in to the website to register. The Big South is Back!

RED FM is Irreverent, young, cool and trendy. It is the voice of today’s Millennial. It is one of the largest radio networks in the country. Based on the internationally successful CHR (Contemporary Hit Radio) format it plays only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’, RED FM always speaks up for the right, for the people. The listeners are at the heart of everything RED FM does and so it is called the ‘station for expression’ by establishing an emotional connection with them. It does things differently; it doesn’t follow the herd and its testament to the fact that RED FM boasts of over 433 award-winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.

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