Coca-Cola partners with ICC for 2023 Men’s Cricket World Cup

Coca-Cola has teamed up with the International Cricket Council (ICC) to become the exclusive non-alcoholic beverage partner for the 2023 ICC Men’s Cricket World Cup. The partnership will include various brand activations and promotions to engage fans and create memorable experiences.

Coca-Cola and ICC Partnership Enhances Global Reach of Cricket World Cup

The recent announcement of Coca-Cola’s partnership with the International Cricket Council (ICC) for the upcoming 2023 ICC Men’s Cricket World Cup is a significant step towards further expanding the global reach of this beloved sport. This collaboration not only demonstrates Coca-Cola’s commitment to supporting local sporting events but also highlights the company’s dedication to spreading a message of unity, sportsmanship, and passion to fans worldwide.

With Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC, the stage is set for an extraordinary cricketing experience that will captivate audiences and create lasting memories. The partnership allows Coca-Cola to leverage its iconic global reach and engage with fans around the world through a series of both online and offline activations. This means that cricket enthusiasts from all corners of the globe will have the opportunity to connect with their favorite sport and experience the thrill of the World Cup in unique and memorable ways.

One of the most exciting aspects of this partnership is Coca-Cola’s commitment to creating fan engagements and providing unique on-ground experiences. By offering promotions to win tickets to the World Cup, the company is giving fans a chance to be part of the action and witness the world’s best teams compete for ultimate glory. Additionally, through social media campaigns, Coca-Cola will undoubtedly capture the enthusiasm and passion of cricket fans and celebrate their love for the sport.

What sets this partnership apart is its long-term strategic alignment. With the inclusion of all ICC events over the next four years, including previous and future World Cups, the partnership ensures a sustained commitment to expanding the sport’s footprint globally. By combining Coca-Cola’s diverse portfolio of over 500 brands and worldwide retail reach with ICC’s dedicated efforts, this collaboration has the potential to truly transform and elevate cricket on a global scale.

Coca-Cola’s history of supporting major sporting events such as the Olympics and FIFA World Cup demonstrates their belief in the power of sport to bring people together and make a positive impact. Their recent association with the Olympics and Paralympics in India through ThumsUp further reinforces this commitment. As a result, this partnership with the ICC is not only a testament to Coca-Cola’s belief in sports but also represents another significant step in their journey towards making a refreshing difference in the lives of people.

As cricket fans eagerly await the ICC Men’s Cricket World Cup 2023, this partnership between Coca-Cola and ICC promises to deliver an extraordinary cricketing experience that will leave a lasting impact on fans worldwide. Through their brand activations, innovative promotions, and dedication to providing unique on-ground experiences, Coca-Cola will undoubtedly contribute to the legacy of the World Cup and create truly memorable moments for sports enthusiasts.

In conclusion, the Coca-Cola and ICC partnership represents a fusion of two global entities that share a collective vision of unity, sportsmanship, and passion. By leveraging Coca-Cola’s global reach and ICC’s unwavering focus on expanding cricket’s footprint, this collaboration has the potential to elevate the World Cup to new heights and connect with fans in unprecedented ways. Cricket enthusiasts can look forward to an unforgettable tournament that embodies the spirit of the sport and leaves a lasting legacy.

Coca-Cola and The International Cricket Council (ICC) once again team up for the upcoming 2023 ICC Men’s Cricket World Cup. The exciting collaboration is a part of the four-year global strategic partnership agreement between the ICC and the iconic beverage company. The partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC.

With this, Coca-Cola will use its iconic global reach to connect with fans around the world, cultivate a legacy of unity and inculcate true sportsmanship through a series of online and offline activations. It will continue to engage with its consumers and resonate with them on their favourite sporting passion.

Arnab Roy, Vice President, Marketing Coca‑Cola India and Southwest Asia at Coca-Cola India said, “We believe that the ICC Cricket World Cup is the biggest cricket event for the country. Partnership with the ICC provides us with a great opportunity to bring together our customers, consumers, brands, and cricket. Our brand activations will engage consumers through innovative offline and online promotions and create memorable experiences for sports fans”.

Coca-Cola will embark on many exciting brand activations with its beverage portfolio, including fan engagements, social media campaigns, and promotions to win tickets to the World Cup alongside unique on-ground experiences during the ICC Men’s Cricket World Cup 2023.

The four-year agreement includes all ICC events around the world including the ICC Men’s Cricket World Cup 2019 in England and Wales, the ICC men’s and women’s T20 World Cups in Australia in 2020, the ICC Women’s World Cup 2021 in New Zealand and the ICC Men’s Cricket World Cup in India in 2023 amongst other global tournaments.

The partnership has strategically aligned both, ICC and Coca-Cola for the long term by combining the strength of The Coca-Cola Company’s diversified portfolio of over 500 brands and worldwide retail reach with ICC’s unwavering focus to expand the sport’s footprint globally.

Coca-Cola has been globally committed to supporting local sporting events & organizations around the world. The Coca-Cola Company has an eight-decade-long association with the Olympics. Moreover, for over four decades, it has been associated with the FIFA, T20 World Cup, and using the power of sport to bring people together and transform lives. The recent association of ThumsUp with the Olympics and Paralympics in India is a testimony to the Company’s belief in sports and its long-lasting journey toward making a refreshing difference.

Anurag Dahiya, Chief Commercial Officer, ICC said “The ICC Men’s Cricket World Cup 2023, the pinnacle event in the cricketing calendar, will feature the world’s best teams competing for ultimate glory. We are excited about our partnership with Coca-Cola, which promises to deliver a refreshing cricketing experience set to captivate audiences and present a grand showcase of their emotions.”

Stay tuned for more updates and announcements as Coca-Cola and the ICC join forces to create an extraordinary ICC Men’s Cricket World Cup 2023 experience.