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Goa CM Manohar Parrikar to flag off 2nd edition of JK Cement SwachhAbility Run

MediaInfoline November 2, 2017
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JK Cement, India’s premier cement company invites all runners to lace their running shoes once again for the upcoming JK Cement SwachhAbility Run starting November 5th. In its second edition, the run will unfold in 5 cities over a span of 5 days–starting from Goa across Belagavi, Hubballi and Mangaluru before closing in Bengaluru on November 12th.

Goa Chief Minister, Manohar Parrikar will grace the inaugural run as the Chief Guest in Goa on November 5.

‘Swachh Ability Run’ Schedule
5 November Sports Authority of Goa Ground, Campal, Panaji,  Goa
6 November St. Paul’s High School, Belagavi
7 November JK School, Mrutunjaya Nagar, Hubballi
9 November Canara Higher Primary School Mangalore
12 November Federal Public School,Bengaluru

JK Cement is an organization that cares. It operates on a business model built with sensitivity as one of its cornerstones and an organizational commitment for a better world – for customers, stake-holders, employees and last but not the least, for the community at large.

This unique run organized by JK Cement in 5 cities is aimed at supporting two significant social causes – inclusion of disabled people as equals in the society while promoting the Hon’ble Prime Minister, Narendra Modi’s flagship programme of Swachh Bharat.

The J.K. Cement SwachhAbility Run draws its inspiration from the spirit of selfless service, epitomized by The Indian Army and is the brainchild of Kargil War veteran Major D P Singh. A Limca Book of Records holder, Major Singh is India’s first blade runner who has more than 18 marathons to his credit. Major Singh says, “We are very proud to contribute to Prime Minister Narendra Modi’s initiatives committed to the welfare of Divyangs. At the same time, we feel it’s significant that these disabled people put faith in their abilities which can change the perception of society towards them and gain respect rather than sympathy. We are providing them that platform to show their hidden abilities on field. This is the sole agenda behind JK Cement SwachhAbility Run.”

The event includes two categories of runs–10km and 3km. 10 km run which is a timed race, is open for all to participate, however in order to encourage more participation towards the cause, 3 km run will be done alongside especially for school children and for anyone else who wishes to run a shorter distance.

After the run, the participants including the specially abled, will clean a designated area as a part of the Swachhta Drive.

JK Cement SwachAbility Run has also partnered with non-profit organisations like ‘The Challenging Ones’ and ‘Flags of Honour’ to drive this initiative.

Mr. Raghavpat Singhania – Special Executive, J.K. Cement Ltd says, “We are delighted to be associated with the noble cause of SwachhAbility for the second time. The mission of SwachhAbility resonates with JK Cement’s core philosophy and values of giving back to the society. It is the most creative platform to spread awareness about the two major social causes. This year we hope to make it bigger with higher levels of enthusiasm & spirit and are happy to extend the invitation to everyone to join us from November 5th onwards at the 2nd edition of the JK Cement SwachhAbility run.”

Registrations will close one day prior to the run for all the cities. Both the runs are free of cost for persons with disabilities. Over 12,000 participants are expected to join the run across five cities spanning over five days.

One can register as a participant by simply logging on the JK Cement SwachhAbility Run website via the link given below. Registration is venue and run wise –

https://www.swachhabilityrun.com/register/

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