Peter England, one of India’s leading apparel brands from the house of Aditya Birla Lifestyle Brands Limited, continues its strong association with cricket with the unveiling of Season 3 of ‘The Gentlemen’s League’ — a campaign brought to life through its Spring Summer 2026 collection. Launched alongside the ongoing IPL season, the collection draws inspiration from the sport’s enduring spirit, visual language and cultural influence.
Rooted in some of cricket’s most recognisable elements, ball seams, crease markings, bat grips and wicket formations — the collection reimagines sporting details through refined everyday silhouettes designed for the modern Indian gentleman.
The campaign comes alive through celebrated voices of cricket, Harsha Bhogle and Dinesh Karthik, who embody the spirit of the gentleman’s game. Throughout the tournament, Peter England introduced key drops from the collection while engaging fans through interactive digital experiences, including a cricket quiz hosted on the brand’s website featuring Harsha Bhogle’s iconic commentary style. Built around the theme ‘For the Love of the Game’, the campaign celebrates cricket’s enduring influence on fashion, culture and everyday style.
Speaking on the launch, Anand Aiyer, Chief Business Officer, Peter England, said, “Cricket in India has always stood for character, resilience and quiet confidence. With ‘The Gentlemen’s League’ Season 3, we wanted to move beyond visual inspiration and interpret the essence of the game through thoughtful craftsmanship and design. From the textured grip of a bat to the precision of a ball seam, every detail reflects values that continue to define the modern gentleman – both on and off the field.”
The collection features T-shirts, polos, shirts and chinos infused with subtle references to the game. Cable-knit textures echo boundary ropes, sporty stripes reference wicket formations, while pitch-inspired graphics and crease-line detailing add character to crew neck styles. Flat-knit polos incorporate ball seam-inspired accents, complemented by butter-touch mercerised fabrics, premium embroidered badges and signature batsman motifs.
The shirts introduce engineered stripe compositions, bat grip-inspired dobby textures and seam detailing across easy-to-iron fabrics designed for all-day versatility. The chinos are crafted in soft peach-finish fabrics with high-IQ dyed colours for long-lasting richness, finished with understated signature embroidery.
Each piece in the collection carries the quiet confidence of the sport, translating cricket’s iconic details into refined, everyday styles built for the modern Indian gentleman.
As the IPL season draws to a close, Peter England introduces the ‘Weekend Power Play’, a limited-period offer inviting consumers across India to celebrate their love for the game through ‘The Gentlemen’s League’ collection. Consumers can enjoy Rs 500 off on their favourite cricket-inspired merchandise, making it the perfect opportunity to elevate their game-day wardrobe with effortless, sport-inspired style.
The collection is available pan India across Peter England exclusive brand outlets and on Peter England’s official website – www.peterengland.abfrl.com
