ICC World Test Championship Final announces Shyam Steel India as its official partner as it associates with it. Slated to take place from 18th to 22nd June 2021, the inaugural championship match will be played between India and New Zealand. In addition to the dates mentioned, there is a reserve day at Southampton, England.
One of the leading producers and manufacturers of TMT Bars in India, Shyam Steel India will have its logo presence in the outfield and perimeter board, based on the association. Along with the ICC website and mobile app, the brand’s logo will also be displayed in the backdrop for flash interviews and post-match presentation. The brand will have the right to use the photograph and Audio-Visual clips of the match for internal use and promotional purposes. Shyam Steel India will leverage the association to enhance its brand awareness, build relevance and engage with the target audience. The partnership with ICC will help the brand Shyam Steel to instantly connect with the millions of viewers watching the event across India and abroad.
“We are pleased to have Shyam Steel on board as our official partner for the inaugural ICC World Test Championship Final. We look forward to working with them for this prestigious event” said Mr Anurag Dahiya, Chief Commercial Officer, ICC.
“We are very proud to associate ourselves with this prestigious event. India is a cricket frenzy nation, and this partnership will help us build high brand recall amongst the cricket lovers of the country. On behalf of Shyam Steel Family, we wish our Indian cricket team all the very best for the championship match”, said Mr Lalit Beriwala, Director, Shyam Steel India.
To grow stakeholder engagement and brand recall, Shyam Steel India has also planned a series of activations across digital platforms. The audiences stand a chance to win exciting prizes in the interesting trivia and gripping contest that is included in the activation. Shyam Steel India along with the millions of cricket lovers will be rooting for their Team India to bring the Test Championship home, in alignment with the brand philosophy, Maksad Toh India Ko Banana Hai and Hamesha Ke Liye Strong.
