VIVO IPL 2016 – most viewed prime time television property in India
SONY MAX, SONY SIX & SONY ESPN (part of Sony Pictures Networks India), the official broadcasters of the VIVO IPL, drew audiences in large numbers in the 3rd week of the T20 cricket tournament after 25 matches.
- VIVO IPL with 927.4 GVM is 234% better than the 2nd most viewed channel in prime time at an all India level, and with 676.2 GVM is 203% better than the 2nd most viewed channel in HSM.
- The league continues to grow and has achieved a cumulative reach of 297 million in the 3rd week of the tournament
- Markets that grew in the 3rd week are Mumbai, PHCHPK, Rajasthan, Jharkhand, West Bengal, Madhya Pradesh, Gujarat, Maharashtra,
The leading T20 tournament, VIVO IPL 2016, continues to grow not withstanding power cuts (Source: BARC) and has witnessed a never-seen before, phenomenal growth in cumulative reach