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BBC StoryWorks expands into India

BBC StoryWorks, the global content marketing team within BBC Global News Ltd, has expanded into India with staff now based in the country for the first time as part of...

BBC StoryWorks New Content Toolkit Leveraging Science of Engagement

BBC StoryWorks, BBC Advertising’s global content marketing arm, has launched a brand new initiative which allows clients tomeasure the impact of their branded content...