BBC StoryWorks expands into India
MediaInfoline
May 21
BBC StoryWorks, the global content marketing team within BBC Global News Ltd, has expanded into India with staff now based in the country for the first time as part of wider growth across the Asia ...
BBC StoryWorks New Content Toolkit Leveraging Science of Engagement
MediaInfoline
Dec 19
BBC StoryWorks, BBC Advertising’s global content marketing arm, has launched a brand new initiative which allows clients tomeasure the impact of their branded content and sponsored editorial to understand the emotional engagement and subconscious association ...
