Tag: audience, BlissClub, Menswear, Playbook
Womenswear brand Blissclub Enters Menswear with a Disruptive Dual-Audience Playbook
After bringing movement-first comfort to over a million women, Blissclub is taking its next legendary step: menswear engineered with the same obsession for fit, fabric...
Blissclub’s Bliss Police redefine fashion — from look to feel
For decades, the fashion industry has normalized women suffering in the name of style. Not anymore. Blissclub, the homegrown movement wear brand that redefined...
Blissclub Launches Luxury Travelwear Redefining the Way India Travels in Style and Comfort
TLDR: Blissclub has launched a new line of luxury travelwear for women, featuring comfort-first designs made from premium fabrics like BareButter™,...
Blissclub Expands Travel Wear Category With New BlissTerry™ Collection
TLDR: Blissclub has launched BlissTerry™, a new premium travel wear collection for women, featuring soft, durable, and stretchy French Terry fabric with unique...
Blissclub brings back 90s nostalgia with Karisma Kapoor in a modern ‘Le Gayi Le Gayi’ twist
Blissclub, the homegrown Indian apparel brand has announced its latest brand partnership with Bollywood icon Karisma Kapoor. This collaboration solidifies the brand’s...
Blissclub launches ‘Freedame’: Innerwear that sets women free
Blissclub, an Indian apparel brand designed specifically for Indian women to celebrate their movements is proud to announce the launch of Freedame, its revolutionary...
Blissclub Brings Back Bitchclub To Extend The Equality Narrative
Blissclub, a leading women’s apparel brand, has launched the second leg of its ‘Bitchclub’ campaign. While the first leg focussed on how women are labelled as...
Soumen Samanta joins BlissClub as Chief Revenue Officer
Soumen joins Blissclub with years of experience in multiple high impact profiles in growth and planning. Prior to Blissclub, he was at Meesho, where he led the retention...
Shikha Gupta joins BlissClub as Creative Director and Pamela Lee joins as VP – Product
BlissClub, a homegrown Indian Brand that has pioneered activelife wear for all women and also a Linkedin Top start up for 2022 have been making a number of key...
