Tag: connected TV, CTV, NDTV
NDTV Appoints Akhil Bhalla as Product Head, Sanjeev Kumar Choudhary to Lead Revenue in CTV
NDTV today announced a significant expansion of its Connected TV footprint with the appointment of Akhil Bhalla as Product Head – Connected TV and Sanjeev Kumar...
TV ads will no longer work in isolation, they will combine scale of TV with intelligence of digital: Harshad Wadivkar, Business Head – Monetization, CloudTV Ads
Since its inception in 2017, CloudTV has reimagined the Indian Smart TV experience by significantly delivering a premium experience on affordable Smart TVs while...
Frodoh Joins Forces with CloudTV Ads to Expand CTV Advertising Reach
TLDR: AdTech firm Frodoh has partnered with CloudTV Ads, India’s fastest-growing Smart TV OS, to significantly expand Connected TV (CTV) advertising reach across...
CTV Completion Rates Hit ~91% for Consumer Electronics; Display CTRs Rise to 0.39%: VDO.AI Study
TLDR: A VDO.AI study reveals that consumer electronics ads on Connected TV (CTV) achieve a ~91% video completion rate, while display ad Click-Through Rates (CTR) rise to...
V-Guard Unveils New Marketing Campaign for Luxecube Water Heater Capturing the Warmth of Romance
TLDR: V-Guard has launched a new marketing campaign for its Luxecube Water Heater, featuring an ad film titled “Hum, Tum Aur Kuch Extra” with an endearing...
CloudTV Launches 3D Ads, An Impactful CTV Ad Inventory For Brands
TLDR: CloudTV, India’s first certified Smart TV OS, has launched 3D ad units for Connected TV (CTV) advertising, offering brands an impactful and non-intrusive way...
VDO.AI Festive Marketing Playbook 2025: Short Videos Command 81% Shopper Attention, CTV Powers Premium Reach
TLDR: VDO.AI’s “Festive Marketing Playbook 2025” reveals that short video ads capture 81% of shopper attention, while Connected TV (CTV) is crucial for...
ZEE5 Clocks 105 Billion Watch Minutes In FY25; Regional Language Storytelling And Connected TV Drive Surge
TLDR: ZEE5 recorded 105 billion watch minutes in FY25, with drama content, regional language storytelling, and connected TV usage driving significant growth. South India...
Bigg Boss Malayalam Season 7 Records the Biggest Season Opening Ever on JioHotstar
TLDR: Bigg Boss Malayalam Season 7 has achieved a record-breaking opening on JioHotstar, clocking 12.6 crore minutes of watch time, a 225% surge from previous seasons,...
ZEE5 Launches FAST Channels on LG Smart TVs in India
TLDR: ZEE5 has launched five free ad-supported streaming (FAST) channels on LG Channels, LG Electronics India Limited’s streaming service, enhancing its presence on...
