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Loyalty Reimagined: Understanding the Next Generation Consumer

The session “Loyalty Reimagined: Understanding the Next Generation Consumer,” brought together Anjana Pillai, Partner, Quantum; Ketki Sitapati, General Manager, CMI:...

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JSW Paints Launches AI First Visualizer to Make Consumers Colour Confident

JSW Paints, India’s leading environment-friendly paints company, has unveiled its new AI-powered Paint Visualizer, a next-gen digital solution designed to redefine how...

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D2C Consumer Tech Brand EDT Releases Brand Film ‘Return to Yourself’

EDT’s latest brand film, ‘Return to Yourself’, moves beyond conventional product storytelling to explore a more fundamental human idea ,  the instinct to return...

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Rukam Capital X YouGov’s research report – Gen Alpha Decoded: The Consumer-Brand Dynamic report

Gen Alpha a digitally immersed generation accounts for over a quarter of the Indian population. With 73% of this generation already having access to personal smartphones...

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Gamification of Non-Gaming Consumer Apps

BITKRAFT Ventures, a leading global investment platform for gaming and interactive entertainment, recently published its report ‘The Future of Consumer Apps: How AI +...

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Wendy’s India Partners with Coca-Cola for T20 World Cup Consumer Campaign

Wendy’s India has announced a consumer campaign themed around the T20 World Cup, in collaboration with Coca Cola, the official sponsor of the T20 World Cup. In sync...

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Piramal Pharma Limited’s Consumer Healthcare launches Little’s AquaSense Baby Wipes

Piramal Consumer Healthcare today announced the launch of Little’s AquaSense Baby Wipes, a new addition to its flagship baby care brand Little’s. Crafted with 99.9%...

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Major bounce back in consumer sentiment in October amid festival cheer : LSEG-Ipsos Primary Consumer Sentiment Index India

Consumer sentiment of urban Indians has displayed a major resurgence of +4.3 percentage points in October amid festival cheer and above normal monsoons, according to the...

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Stumble by Kommune unpacks consumer culture in India with its report “Consumed”

Kommune, India’s leading culture collective, has partnered with its insights vertical, Stumble, to release its first culture report, “Consumed: A Deep Dive Into...

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Bajaj Lighting launches a campaign to connect with the New Age Consumer

Bajaj – India’s leading lighting brand, has launched its latest campaign on “Built to Shine”. The campaign focuses on the brand’s unique ability to blend...