Tag: AI avatar, BourbonIT Challenge 20, Britannia Bourbon, Chef Pooja Dhingra, Consumer Promotion, Digital Campaign, ElevenLabs, Food and beverage, Google Gemini, innovation, Marketing Initiative, multilingual campaign, Voice-powered recipes, WPP Media
Britannia and WPP Media Bring Back BourbonIT Challenge 2.0 in Seven Languages
TLDR: Britannia Bourbon has launched BourbonIT Challenge 2.0, a voice-powered, multilingual recipe experience developed with WPP Media. The challenge uses Google Gemini...
Zepto Along With Britannia Kick Off The Wedding Season With The Great Indian Fake Shaadi
TLDR: Zepto and Britannia collaborated to host ‘The Great Indian Fake Shaadi,’ a grand promotional event at Ira Luxe with over 300 invitees, including top...
Wendy’s Rave Returns This Halloween with Unlimited Burgers
TLDR: Wendy’s is hosting its Halloween-themed ‘Rave’ event on October 31st in Bangalore, Hyderabad, and Pune, featuring unlimited burgers, fries,...
Carlsberg In Partnership With Liverpool FC Launches Carlsberg Smooth Limited-Edition ‘Miracle Of 2005’
TLDR: Carlsberg India, in partnership with Liverpool FC, has launched a limited-edition ‘Miracle of 2005’ can and a ‘Live the Miracle’ campaign. This initiative...
Dhara Introduces “Mann Ka Khao” Campaign to Rediscover the Joy and Love of Food
TLDR: Dhara, an edible oil brand from Mother Dairy, has launched its ‘Mann Ka Khao’ campaign to encourage consumers to rediscover the joy of eating their...
DriveX Launches Heartwarming Diwali Campaign “Ride Back Home”
TLDR: DriveX, a pre-owned two-wheeler brand, has launched its heartwarming Diwali campaign, “Ride Back Home,” celebrating the joy of returning home for the...
NIVEA Introduces Playful Tongue Twister Campaign
TLDR: NIVEA has relaunched its Body Milk with Hyaluronic Acid, promoting it through a playful “NIVEA Hyaluron, Neela Hyaluron” tongue twister campaign. The...
This Diwali Zepto Launches Mithai Wars 2025
TLDR: Zepto, in partnership with Haldiram’s, has launched ‘Mithai Wars 2025’ for Diwali, an interactive campaign where customers receive mystery mithai...
Limelight Lab Grown Diamonds Launches Navarambh With Shilpa Shetty
TLDR: Limelight Lab Grown Diamonds has launched ‘Navarambh’, a new bridal jewellery collection featuring brand ambassador and investor Shilpa Shetty. The...
Eno Steps Into Durga Puja Celebrations With ‘Pet Puja Ki Tayari’ Campaign
TLDR: Eno has launched its “Be Pet Puja Ready” campaign for Durga Puja, positioning itself as an acidity relief solution for festive indulgence. The...
