Tag: Ad-supported viewers, Amazon, digital advertising, global reach, media industry, OTT, Prime Video, streaming platform, Viewer numbers
Prime Video Reaches 315 Million Monthly Ad-Supported Viewers Globally
TLDR: Prime Video announced a significant increase in its global ad-supported monthly viewership, reaching over 315 million, up from 200 million in April 2024. This...
ReBid Launches AI Creative Studio — Revolutionizing Creative Agency Ecosystem
TLDR: ReBid, an Agentic AI Agency, has launched its AI Creative Studio to revolutionize ad visual, product catalog, and social media creative generation for brands,...
DoubleVerify and Roku Bring Greater Trust and Performance to Streaming TV
TLDR: DoubleVerify and Roku announce significant progress in their two-year collaboration, successfully blocking billions of fraudulent ad requests and enhancing trust...
DoubleVerify Introduces DV AI Verification™ offering to Identify and Manage Agent Interactions and Avoid AI Slop
TLDR: DoubleVerify has launched DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality...
Dentsu Creative Webchutney & Annapoorna Masalas Launch Joyful New Campaign
TLDR: Annapoorna Masalas, in collaboration with Dentsu Creative Webchutney, has launched a vibrant new advertising campaign for its Chicken Masala variant, aiming to...
Frodoh Joins Forces with CloudTV Ads to Expand CTV Advertising Reach
TLDR: AdTech firm Frodoh has partnered with CloudTV Ads, India’s fastest-growing Smart TV OS, to significantly expand Connected TV (CTV) advertising reach across...
DoubleVerify Expands AI-Powered Brand Suitability Measurement Coverage Across Meta Threads
TLDR: DoubleVerify has expanded its AI-powered brand suitability measurement coverage to Meta Threads, providing advertisers with enhanced transparency and insights to...
BMW India and Interactive Avenues Partner with VDO.AI To Deliver Interactive CTV Campaigns
TLDR: BMW India, in partnership with Interactive Avenues and VDO.AI, has launched innovative interactive Connected TV (CTV) advertising campaigns for its 2 Series Gran...
Assiduus Global Drives Festive Surge With 44% Growth In Beauty And Personal Care
TLDR: Assiduus Global reported a 44% growth in beauty and personal care marketplace sales during the festive season, highlighting a shift in consumer spending towards...
Sony Pictures Networks India And Accenture Unveil Sony AdEdge To Empower SMB Advertising
TLDR: Sony Pictures Networks India (SPNI) and Accenture have launched Sony AdEdge, an integrated platform designed to offer small and mid-sized businesses (SMBs)...
