Tag: Blow-controlled game, consumer engagement, Digital Game, DS Group, FMCG, gamification, Gen Z, innovation, interactive experience, MakeAR, marketing campaign, National Candy Day, Pulse candy, Technology
DS Group’s Pulse Candy Launches India’s First Blow-Controlled Digital Game for National Candy Day 2025
TLDR: Pulse Candy has launched ‘Candy Day The Pulse Way: Surfing Edition,’ India’s first blow-controlled digital game, to celebrate National Candy Day...
DS Group Brings Chhath Puja to Life with Interactive Pulse Candy Game
TLDR: DS Group’s Pulse candy has launched ‘The Pulse of Festive Run: Chhath Edition,’ an interactive 3D gamified campaign designed to engage Gen Z with...
Akshay Kumar, Rajpal Yadav and Bindu Dara Singh Feature in New Catch Hing TVC
TLDR: Catch Spices, a DS Group brand, has launched a new TV commercial for Catch Hing, featuring Bollywood stars Akshay Kumar, Rajpal Yadav, and Bindu Dara Singh....
DS Group Unveils Season 3 of ‘Pujoy Pulse’ Campaign in Celebration of Durga Puja 2025
TLDR: DS Group has launched the third season of its ‘Pujoy Pulse’ campaign for Durga Puja 2025, in collaboration with TV9 Bangla. The campaign celebrates...
DS Group Taps into Tradition with Ksheer’s Interactive ‘Muhavre’ Campaign
TLDR: DS Group’s dairy brand Ksheer has launched an interactive ‘Ksheer Muhavre’ campaign, conceptualized with ^a t o m Network. The campaign uses...
DS Group’s Pulse Candy Spices Up Ganesh Mahotsav with a Tangy Twist
TLDR: Pulse Candy by DS Group has launched an interactive campaign called “My Mushak, My Wish” for Ganesh Mahotsav in Maharashtra. The campaign features a...
DS Group and WPP Media Launch ‘DCODE’ India’s First Comprehensive Guide to Digital Marketing
TLDR: DS Group and WPP Media have launched “DCODE,” India’s first comprehensive guide to digital marketing. This playbook aims to standardize and...
DS Group Unveils ‘DS Creates’, a Handcrafted Font in Memory of its Founder
TLDR: DS Group has launched ‘DS Creates,’ a custom handwritten-style font inspired by the original handwriting of its founder, Shri Satyapal...
Rajnigandha Launches a New TVC
TLDR: Rajnigandha, a brand from DS Group, has launched a new TVC campaign titled “Yun hi nahin main Rajnigandha ban jaata hun.” The ad, conceptualized by...
DS Group’s Pulse Candy Becomes A ₹750 Crore Consumer Brand
The Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has announced a significant milestone for one of its popular brands,...
