Tag: BookMyShow Live, Concert, Digital Campaign, fan engagement, Gen Z, live entertainment, Marketing Initiative, Mumbai, Sicko Leave, Travis Scott
BookMyShow Live Launches ‘Sicko Leave’ Ahead Of Travis Scott’s Mumbai Show
MI NewsdeskNov 14, 2025
TLDR: BookMyShow Live has launched a new fan-first digital campaign called ‘Sicko Leave’ for Travis Scott’s upcoming Mumbai concert. The campaign...
DreamSetGo Partners With Salford City FC To Bring David Beckham & Gary Neville To India
MI NewsdeskNov 12, 2025
TLDR: DreamSetGo has partnered with Salford City FC to bring co-owners David Beckham and Gary Neville to India, marking the club’s first expansion into the Asian...
Carlsberg In Partnership With Liverpool FC Launches Carlsberg Smooth Limited-Edition ‘Miracle Of 2005’
MI NewsdeskOct 27, 2025
TLDR: Carlsberg India, in partnership with Liverpool FC, has launched a limited-edition ‘Miracle of 2005’ can and a ‘Live the Miracle’ campaign. This initiative...
7he Selection: Binance Brings Fans To Cristiano Ronaldo To Celebrate The Legend’s Historic 950 Goals Milestone
MI NewsdeskOct 27, 2025
TLDR: Binance and Cristiano Ronaldo are launching “7he Selection” to celebrate Ronaldo’s historic 950-goal milestone by inviting seven fans, including...
Indian Supercross Racing League Partners With Bookmyshow And Radio Mirchi For Season 2
MI NewsdeskOct 06, 2025
TLDR: The Indian Supercross Racing League (ISRL) has partnered with BookMyShow and Radio Mirchi for its second season to enhance fan engagement and ticketing, with...
Coca-Cola India & ICC Bring Back Maidaan Saaf for the ICC Women’s World Cup 2025
MI NewsdeskSep 30, 2025
TLDR: Coca-Cola India and ICC are relaunching the ‘Maidaan Saaf’ campaign for the ICC Women’s World Cup 2025, focusing on waste management, recycling, and...
Men Of Platinum Launches #MomentWithMahi A Once-In-A-Lifetime Opportunity For Fans To Meet Ms Dhoni
MI NewsdeskSep 25, 2025
TLDR: Men of Platinum has launched the ‘#MomentWithMahi’ campaign, offering fans a unique opportunity to meet cricket icon MS Dhoni. This initiative promotes...
New Zealand Cricket Appoints CricViz As Official Performance Analysis And Scoring Partner
MI NewsdeskSep 04, 2025
TLDR: New Zealand Cricket (NZC) has signed a seven-year agreement with CricViz, a global leader in cricket data and analytics, appointing them as its official...
Blair Richardson Joins Sportz Interactive With Focus On Sports-Tech Innovation
MI NewsdeskSep 03, 2025
TLDR: Sportz Interactive has appointed Blair Richardson as Director of Business Development to lead its expansion in the European and UK markets, focusing on sports...
Sportz Interactive Creates AI-Powered Anthems For Pro Kabaddi Teams
MI NewsdeskSep 01, 2025
TLDR: Sportz Interactive leveraged AI to create unique, fast-turnaround anthems for three Pro Kabaddi League teams (Bengal Warriorz, Gujarat Giants, UP Yoddhas) to boost...

























