Tag: Cook Up Some Magic, Festive Campaign, food & beverage, Home solutions, IKEA, India, Leo Burnett, Marketing, Usha Uthup
IKEA Tunes Up India’s Festive Vibes With Its New Campaign Cook Up Some Magic
MI NewsdeskSep 05, 2025
TLDR: IKEA India has launched its new festive campaign, ‘Cook Up Some Magic,’ conceptualized by Leo Burnett. The campaign celebrates the joy of food and...
The Health Factory Unveils New Brand Film Featuring Milind Soman
MI NewsdeskAug 28, 2025
TLDR: The Health Factory launched a new brand film featuring fitness icon Milind Soman as part of its rebranding, promoting its zero-maida, protein bread with a focus on...
Grapes Worldwide Brings Everyday Madness To Life For Bikano’s “Dil Ki Mano, Enjoy Bikano” Campaign
MI NewsdeskAug 27, 2025
TLDR: Bikano has launched a new “Dil Ki Mano, Enjoy Bikano” advertising campaign, conceptualized by Grapes Worldwide. The campaign features a series of...
Britannia Bourbon and Bombay Sweet Shop bring a Chocolatey Twist to Ganesh Chaturthi
MI NewsdeskAug 26, 2025
TLDR: Britannia Bourbon and Bombay Sweet Shop have collaborated to launch a limited-edition Bourbon Chocolate Modak for Ganesh Chaturthi, blending traditional sweets...
Cinépolis and Crax Unveil First-Ever Flavour Collaboration
MI NewsdeskAug 22, 2025
TLDR: Cinépolis India and Crax have announced their first-ever brand collaboration to launch a limited-edition popcorn flavor inspired by Crax Cheeseballs, available...
ITC Aashirvaad Soul Creations Celebrates Ganesh Chaturthi with #BappaKiTayyari
MI NewsdeskAug 22, 2025
TLDR: ITC Aashirvaad Soul Creations has launched the #BappaKiTayyari campaign for Ganesh Chaturthi, offering WhatsApp-enabled digital aarti booklets and a range of...
Harry Potter™: Houses of Hogwarts™ x Krispy Kreme® Collection Shares All-New Spellbinding Flavors
MI NewsdeskAug 22, 2025
TLDR: Krispy Kreme has launched a limited-edition Harry Potter-themed doughnut collection, featuring flavors inspired by the four Hogwarts houses, available from August...
KRBL’s ‘Grains of Hope’ Returns With a Powerful Independence Day Edition
MI NewsdeskAug 21, 2025
TLDR: KRBL (India Gate Basmati Rice) launched its ‘Grains of Hope’ campaign to combat childhood hunger, featuring an experiential dining event with...
Milkmaid Launches New TVC; Serves Up the ‘Yummazing’ Joy of Homemade Desserts
MI NewsdeskAug 14, 2025
TLDR: Nestlé MILKMAID has launched a new TV commercial celebrating the joy of homemade desserts and introducing its new reusable packaging, emphasizing the...
Rasna Brings Iconic Brand Jumpin Back to the Indian Masses
MI NewsdeskAug 12, 2025
TLDR: Rasna has re-launched its iconic “Jumpin” ready-to-drink fruit juice, emphasizing its 100% Indian origin, health benefits (fortified with vitamins, low...


























