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Arthur Altounian, APAC Client Development Director INCA

“Micro and nano influencers will form a greater part of the marketing mix”: Arthur Altounian, APAC Client Development Director, INCA

According to a study, 78% of marketing leaders took to influencer marketing in 2020 with about 13% of them engaging in influencer activity for the first time last year....


INCA welcomes “Sophia the Robot” to its network of influencers

INCA, GroupM’s brand-safe influencer marketing solution, has struck a partnership with Hanson Robotics, creator of Sophia, ‘the world’s most advanced human-like...