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Aisle Unveils “The Commitment Decade”: 97% of Indian Women Prioritize Commitment

TLDR: Aisle’s “The Commitment Decade” study reveals 97% of Indian women prioritize commitment in dating, compared to 80% of men, marking a significant...

Archies Launches Diwali Mini-Video Series Campaign “Diwali Archies Se Hi”

TLDR: Archies has launched an emotional digital mini-series campaign, “Diwali Archies Se Hi,” to celebrate togetherness and gifting during Diwali. The...

Cricket Star Shreyas Iyer Turns To Bhagavad Gita For All For Focus And Resilience

TLDR: Bhagavad Gita for All (BGFA), a faith-tech platform, has partnered with Indian cricketer Shreyas Iyer to promote ancient Indian wisdom for focus, resilience, and...

65% of Gen Z Professionals Start Their Financial Journey with a Credit Card

TLDR: A report by Kearney India and Amazon Pay reveals that 65% of Gen Z professionals in urban India are starting their financial journey with credit cards, driving a...

K-Beauty Brand Etude Expands Its Footprint In India With Strategic Launch On Kindlife

TLDR: K-Beauty brand Etude is expanding its presence in India by launching 57 of its best-selling products on the beauty and wellness platform kindlife, targeting Gen Z...

The World Gold Council Launches “The Moment Is Gold” Campaign

TLDR: The World Gold Council has launched a new gold jewellery campaign, ‘The Moment Is Gold’, in India. Aimed at Gen Z and Millennials, the campaign...

Sure Real Pictures Announces Debut Feature Film Liberation, Targeting Gen Z and Millennials

TLDR: Sure Real Pictures, a new production house founded by Kanishk and Ankit Kadam, announced its debut feature film ‘Liberation,’ targeting Gen Z and...

Sammaan Capital Unveils ‘Hum Ho Gaye Kamyaab’ Campaign

TLDR: Sammaan Capital has launched its new advertising campaign, ‘Hum Ho Gaye Kamyaab,’ celebrating the dreams, struggles, and achievements of India’s...

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The countdown begins: Survey shows Millennials scurrying for love, while the GenZ says Chill

The clock is ticking on 2024, and soon, the new year will come. While many trends are predicted for 2025, the end of this year is no less interesting. India’s...