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Flam and Hyundai Redefine Multi-sensory Marketing with the First-of-Its-Kind Haptic Mixed Reality Experience

TLDR: Flam and Hyundai have partnered to launch a groundbreaking haptic-enabled mixed reality (MR) ad experience for the new Hyundai VENUE, allowing consumers to...

Britannia Partners With Bobby Deol To Launch Choco Tarts

TLDR: Britannia Pure Magic has launched new ‘Choco Tarts’ in Hazelnut and Milk Choco variants, expanding its indulgent choco portfolio. The brand has...

Immersive Technology Adds a New Dimension to First Sewa Pakhwada Celebrations

TLDR: Nationwide ‘Sewa Pakhwada’ celebrations, dedicated to service and community engagement, are being enhanced by an immersive mixed-reality experience...

80 dB Communications Wins The PR Mandate For Flam, An Ai-Powered Mixed Reality Publishing Platform

TLDR: 80 dB Communications has secured the public relations mandate for Flam, an AI-powered mixed reality publishing platform, to enhance its visibility and corporate...

Flam And IFFCO Launch Mixed Reality Campaign To Educate Farmers On Nano Urea In Punjab And Haryana

TLDR: Flam, an AI infrastructure startup, has partnered with IFFCO to launch a Mixed Reality (MR) campaign in Punjab and Haryana. This initiative uses MR technology via...

Britannia Pure Magic Choco Frames Turns Print Ad Into Harry Potter’s Birthday Bash Invite

TLDR: Britannia Pure Magic Choco Frames has launched a mixed-reality print ad that transforms into an interactive digital celebration for Harry Potter’s birthday...

An image depicting the impact of influencer marketing on businesses in India.

Dentsu India releases report on Impact of Influencer Marketing in India

  Dentsu India’s latest report, created in collaboration with Recogn, Boomlet Group, and Digital Behaviour Initiative at IIT Delhi, delves into the...