Tag: Advertising Campaigns, Brand Storytelling, consumer engagement, digital media, India, Marketing, Media Ecosystem, Multi-screen, OTT, Panel discussion, Television, Zee Entertainment
One Bharat, Many Screens – Zee Sparks a Brand Storytelling Revolution
TLDR: Zee Entertainment hosted a panel discussion in Bengaluru titled “One Bharat, Many Screens,” where industry leaders discussed how brands can effectively...
Pocket Aces Rebrands With Filtercopy as Its Flagship Youth Superbrand
TLDR: Digital entertainment company Pocket Aces has rebranded its entire short-form content portfolio under the FilterCopy banner, transforming it into a flagship youth...
Atrangii Launches FAST Channels on LG and Xiaomi Smart TVs, Powered by Amagi
TLDR: Atrangii, an Indian OTT platform, has launched its Free Ad-supported Streaming TV (FAST) channels on LG and Xiaomi smart TVs, powered by Amagi, marking its debut...
Prime Video Registers Global & National Success for Its Prime Day 2025 Content Line-up
TLDR: Prime Video announced the global and national success of its Prime Day 2025 content lineup, which included 17 Indian and international titles like Panchayat Season...
“Raghav’s Story Reminded Me of My Bond With My Father,” Shares Ishwak Singh
TLDR: Actor Ishwak Singh discusses his personal connection to his character Raghav in the new drama series “Mitti,” now streaming on Amazon MX Player,...
Zee Reimagines Entertainment and Spotlights New Innovations at ‘Z’ Whats Next
TLDR: Zee has unveiled its new brand identity, “Yours Truly, Z,” and launched the “Z” Whats Next initiative to showcase its evolution into a...
Aparna Ramachandran on Balaji Digital’s Breakthrough as 2 of 3 Originals Make It to the Ormax Top 50
TLDR: Balaji Digital’s original series ‘Kull: The Legacy of the Raisingghs’ and ‘Power of Paanch’ have successfully entered the Ormax Top...
Kanguva To Premiere On Zee Cinema On 20th July Before Its OTT Release
TLDR: The highly anticipated film ‘Kanguva’, starring Suriya and Bobby Deol, is set for its World TV Premiere on Zee Cinema on July 20th, ahead of its OTT...
International Titles on JioHotstar Garner 200+ Nominations at 77th Emmy Awards
TLDR: JioHotstar’s international content has garnered over 200 nominations at the 77th Emmy Awards, showcasing the platform’s commitment to diverse and...
ULLU OTT Platform Announces Official Launch of UlluCoin with Strategic Backing from Cypher Capital
TLDR: ULLU, a leading Indian OTT platform, has officially launched UlluCoin, a new utility token, marking its entry into the Web3 space with strategic backing from...
