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This Rakhi, IGP Turns Sibling Stories into Billboard Moments with an Interactive Hoarding

What if the best way to surprise your sibling this Rakhi was to put them on a giant billboard? IGP, a global D2C gifting platform, is bringing the everyday stories and...

rakhi-debate

How Much Does Your Sibling Owe You? Instamart’s Rakhi Calculator Has the Answer in Dairy Milk

Every sibling has a running list. The chocolate they stole. The remote they never share. The clothes they never returned. The time they got you in trouble. The secret...

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Aadha Bhaiya or Achha Bhaiya? Arbaaz Khan Has the Answer in boAt’s New Rakhi Film

Ahead of Raksha Bandhan on August 28, boAt, India’s No. 1 audio and wearables brand, has joined hands with quick-commerce platform Blinkit and actor-producer Arbaaz...