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Koo Becomes the First Significant Social Media Platform to Make its Algorithms Public

Koo has become the first significant social media platform to publish the philosophy and workings behind its core algorithms. This move reiterates Koo’s commitment to...

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Instashield Launches Its First Ad Campaign on IPL Hotstar and Social Media

Instashield India Private Limited, India’s leading consumer durables technology company has rolled out its first ad film today on IPL Hotstar, social media platforms...

COLORS Bangla flags off New Year with ‘Sona Roder Gaan’

COLORS Bangla flags off New Year with ‘Sona Roder Gaan’

Women are the backbone of any family. They are the pillar of strength, a guiding and dynamic force for the well-being of the family. With an aim to reignite the...

Reebok India and 22feet Tribal Worldwide made sneakers the talk of the town with SneakerFest 2.0

Reebok India and 22feet Tribal Worldwide made sneakers the talk of the town with SneakerFest 2.0

Reebok India, in collaboration with 22feet Tribal Worldwide, launched a social media campaign, #ReebokSneakerFest for their biggest sneaker sale of the year. It was a...

Empire Spices & Foods Ltd. hands over social media and influencer marketing duties of their brand Ram Bandhu to DigiChefs

DigiChefs wins social media and influencer marketing duties of Ram Bandhu

DigiChefs, an independent and high-performance creative agency based out of Mumbai has won the social media and influencer marketing duties of Ram Bandhu, the flagship...

Influencer marketing and the flaws associated with it

Influencer Marketing and the flaws associated with it

It was not long back when the word ‘influencer’ was just confined to the celebrities or few bloggers who time and again appeared in advertisements or others,...

World Social Media Day 2021

This World Social Media Day, let’s learn more about Social Media!

Over the past 2 decades, there has been a rapid transformation in information and communication technology with a key development being the birth of social media. This...

Tara Sharma social media

Tara Sharma takes on social media to confess how frequent ‘No’ can impact a child

Tara Sharma, a doting mother believes in being an affirmative mother to her two sons Zen and Kai. The actor, who is also a role model for various mothers of the country...