Tag: AI, Consumer Trends, Digital Consumption, entertainment industry, Gaming, India, Interactive Media, Lumikai Report, Monetization, OTT platforms, Social Media, streaming
Lumikai Report Unveils New Digital Consumption Trends in Entertainment and Monetization
TLDR: Lumikai’s ‘Swipe Before Type’ report highlights a significant transformation in Indian digital consumption and monetization, moving beyond...
TRAI Chairman Anil Kumar Lahoti Calls for Balanced Regulation in India’s Broadcasting Sector
TLDR: TRAI Chairman Anil Kumar Lahoti emphasized the need for balanced regulation and innovation to foster growth in India’s broadcasting and media industry,...
Vidyuth Bhandary Appointed as EVP – Content and Studios for Atrangii and Hari Om OTT
TLDR: Atrangii and Hari Om OTT have appointed Vidyuth Bhandary as Executive Vice President – Content and Studios. With extensive experience in content production...
The World Gold Council Launches “The Moment Is Gold” Campaign
TLDR: The World Gold Council has launched a new gold jewellery campaign, ‘The Moment Is Gold’, in India. Aimed at Gen Z and Millennials, the campaign...
Yakult India New TVC Highlighting The Importance Of Gut Health And Nutrition Absorption
TLDR: Yakult India has launched a new TV commercial featuring actor Taapsee Pannu to emphasize the critical role of gut health in nutrient absorption and overall...
IAMAI Welcomes MIB’s Decision to Form Anti-Piracy Task Force
TLDR: The Internet and Mobile Association of India (IAMAI) has welcomed the Ministry of Information and Broadcasting’s (MIB) decision to form a dedicated task...
OTT Originals Growing Significantly in Regional Languages : Shri Sanjay Jaju, MIB Secy at IDS 2024
OTT platforms are growing significantly in various regional languages across India. Shri Sanjay Jaju, Secretary at the Ministry of Information and Broadcasting,...
ZEE5 original films dominate Ormax Media’s mid-year review of streaming originals in India
ZEE5 original films, including “Sirf Ek Bandaa Kaafi Hai” and “U-Turn,” secure top spots in Ormax Media’s mid-year review of...
Juggernaut Productions ties up with Pratilipi to develop content for OTT
IN10 Media Network’s production house, Juggernaut Productions, is happy to collaborate with Pratilipi, a prominent digital storytelling portal. The collaboration will...
actyv.ai launches new global campaign highlighting its enterprise SaaS and embedded offerings for businesses
actyv.ai, a category creator in the enterprise SaaS with embedded B2B BNPL and insurance space, is rolling out its new global ad campaign featuring the icon of Indian...
