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Coca-Cola India Takes the Pitch with Thums Up XForce and BodyArmor Lyte ORS @ the ICC Women’s Cricket World Cup 2025

TLDR: Coca-Cola India has partnered with the ICC for the Women’s Cricket World Cup India 2025, designating Thums Up XForce as the official beverage and BodyArmor...

Gallant Sports Unlocks New Growth for Channel Partners with ‘Gallant Partner’ Platform

TLDR: Gallant Sports has launched ‘Gallant Partner’, a new dedicated platform and expanded product range for its dealers and distributors, aiming to empower...

SPORTSCOM Launches First-Ever ‘Giving Wings to Dreams’ Conclave to Power India’s Sports Startup Growth

TLDR: Sportscom is launching the first-ever ‘Giving Wings to Dreams’ Conclave on August 25, 2025, in New Delhi, with support from the Ministry of Youth...

Sportz Interactive’s 2025 Hackathon Spotlights Future of Fan Engagement With GenAI-led Innovations

TLDR: Sportz Interactive hosted its 2025 Hackathon, showcasing GenAI-powered solutions to revolutionize digital fan engagement in sports, including AI-driven content...

The Fan Experience Company, Bharat Army and OneByTwo Entertainment Join Hands to Transform Fan Engagement in Indian Sports

TLDR: The Fan Experience Company, Bharat Army, and OneByTwo Entertainment have partnered to revolutionize fan engagement and experience in Indian sports. The Fan...

Capri Sports & KPMG Launch Unique Report on Women’s Sports in India

TLDR: Capri Sports and KPMG have launched a comprehensive report titled “Women’s Sports in India: Podium to Profit – A Story in the Making,” detailing...

Katalyst Sports Appoints Mahesh Kumar as Vice President – Alliances and Operations

TLDR: Katalyst Sports has appointed Mahesh Kumar as Vice President – Alliances and Operations, leveraging his 23 years of experience in events, sports production, and...

Katalyst Sports Appoints Ushnish D as Senior Vice President and Business Head

TLDR: Katalyst Sports has appointed Ushnish D, a veteran with over two decades of experience in media and entertainment, as its new Senior Vice President and Business...

APEX and Baseline Ventures Announce Strategic Partnership

TLDR: APEX, a sports investment firm, and Baseline Ventures, a sports and entertainment entity, have formed a strategic partnership to explore global sports investment...

SJ Uplift Kabaddi Elevates Simran Malik to Chief Operating Officer

TLDR: SJ Uplift Kabaddi has elevated Simran Malik from Head of Marketing to Chief Operating Officer (COO), a strategic move to drive the company’s growth, streamline...