Tag: Consumer behaviour, Spotify
Spotify’s Festive Data Shows How Listening Can Influence Consumer Behaviour
Every year, India’s festive season starts the same way. Someone presses play. It might be Onam songs still lingering in Kerala, Ganesh Chaturthi bhajans in...
NESCAFÉ Launches Hustle Anthem in Collaboration with Spotify
What does hustle sound like? For some, it is late-night study sessions. For others, it is chasing a creative passion, building something of their own, or simply refusing...
Loud & Clear: India’s Music Economy on Spotify Grew 29% Last Year – Driven by a Surge Across Most Major Languages
Royalties generated by Indian artists on Spotify grew 29% in 2025 – with every major Indian language contributing to that growth. Telugu royalties surged over 120%...
Tata Play brings Spotify Premium to its subscribers with a four-month complimentary offer
Tata Play, India’s leading content distribution platform, has introduced an offer in collaboration with Spotify, enabling subscribers to enjoy one of the...
Vi brings Spotify Premium to its prepaid users through an exclusive partnership
Leading telecom operator Vi today announced the launch of three new prepaid recharge plans that enable the addition of Spotify Premium at no extra cost, bringing...
Campaign Analysis: FirstClub – “Quality Over 10-Minute Delivery”
Campaign Highlights Element Details Brand FirstClub Agency/Production In-house creative & marketing team; Production House – Calm Kaam; Director – Sayan...
Vi and Spotify in a strategic partnership to offer a Premium music streaming experience
Vi, India’s leading telecom operator, today announced a new partnership with Spotify, the world’s leading audio streaming platform. The partnership is designed to...
Spotify invites India to Discover More, One Feature at a Time
Spotify has launched a new campaign ‘Discover on Spotify’, highlighting the many ways listeners can discover new music and artists on the platform. At the heart of...
Spotify launches new campaign putting Premium features at the heart of everyday listening
Spotify has launched a new campaign shining a light on the evolving value of Spotify Premium, and how the platform offers a personalised, intuitive, and immersive...
Ex-Spotify Executive Aoneha Introduces Collabor8 to Redefine Artist Management in India
As India’s music ecosystem rapidly evolves beyond releases and charts, former Spotify India Head of Editorial Aoneha Tagore has launched Collabor8, a...
