Tag: Apple Music, Broadband, content distribution, DTH, Free trial, Music Streaming, OTT, Partnership, subscription offer, Tata Play
Tata Play Users Can Now Access Apple Music Across Platforms
TLDR: Tata Play has partnered with Apple Music to offer its DTH, OTT, and broadband subscribers complimentary access to Apple Music for a limited period. Tata Play,...
The Owl, The Donkey, And The Big Idea: Ogilvy Crafts Clarity For Tata Play
TLDR: Ogilvy India has launched a new Gen-AI-enabled advertising campaign for Tata Play, featuring an owl and a donkey, to simplify DTH pricing and promote...
Tata Play Launches Samajhdar Bano, Tata Play Lagao Campaign
TLDR: Tata Play has launched its new DTH advertising campaign, “Samajhdar Bano, Tata Play Lagao,” featuring AI-generated characters—a wise owl and a witty...
Tata Play Unveils Coco, A First-Of-Its-Kind AI-Augmented Mascot In Indian Entertainment
TLDR: Tata Play has introduced Coco, a first-of-its-kind AI-augmented puppy mascot, developed with Ogilvy and Aesthetic Intelligence Labs using generative AI. Coco will...
Tata Play Bangla Cinema Unveils an Exclusive Content Catalogue Powered by Angel Television Pvt Ltd
TLDR: Tata Play Bangla Cinema has partnered with ANGEL Television Pvt Ltd to launch an enhanced, ad-free content catalogue. This collaboration offers a rich library of...
Tata Play Cartoon Network Forever: Tata Play and Warner Bros. Discovery Reignite Nostalgia
TLDR: Tata Play has partnered with Warner Bros. Discovery to launch ‘Cartoon Network Forever,’ an ad-free platform service offering 24×7 access to...
Tata Play Pioneers AI-Led Procurement With Zycus’ Autonomous Negotiation Agent
TLDR: Tata Play has adopted Zycus’ AI-driven Autonomous Negotiation Agent (ANA) to automate and optimize its ‘tail spend’ procurement, aiming for a 15%...
Tata Play Deepens Advertising Innovation with Addressable Ads in Partnership with ZEEL
Following its successful rollout last year, Tata Play, India’s leading Direct to Home (DTH) provider, is set to expand its Addressable Ads offering in partnership...
Tata Play and FanCode Partner to launch Tata Play FanCode Sports
Fans in India are in for an exciting experience as Tata Play teams up with FanCode to deliver action-packed sports coverage for its Direct-To-Home and Streaming...
Tata Play Launches ‘Sirf Lage Mehenga’ Campaign, Introduces Super Value TV Packs for the viewers
Tata Play, India’s leading Direct to Home (DTH) provider, has unveiled its latest campaign, ‘Sirf Lage Mehenga,’ celebrating new year and the harvest season....
