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The Power Shift: TBWA\ Backslash details how ‘Eastfluence’ is dominating the culture landscape

‘Eastfluence’, a new report by TBWA\ Asia reveals a fundamental shift in global consumer behavior, with Asia leading the charge. By 2040, the region is projected to...

The One Club for Creativity & Google Ignite Creative Spark: Portfolio Night 2025 Registrations Open

TLDR: Registrations are open for Portfolio Night 2025, an event hosted by BBDO India, DDB Mudra Group, and TBWA\India in collaboration with The One Club for Creativity...

TBWA\India appoints Rohit Mukherjee as Executive Creative Director

TBWA\India has announced the appointment of Rohit Mukherjee as Executive Creative Director at the agency’s Gurgaon office. In his new role, Rohit will reinforce the...

Nissan’s Magnite Kuro Edition Takes Center Stage In TBWA\India & OMD India’s Latest Campaign

TLDR: Nissan India has launched the Magnite Kuro Edition SUV with a new advertising campaign titled “The Boldest Black,” conceptualized by TBWA\India and OMD...

Anirban Mozumdar Joins TBWA\India as Chief Strategy Officer

TLDR: Anirban Mozumdar has been appointed as the Chief Strategy Officer at TBWA\India, bringing nearly three decades of experience in branding, advertising, and...

TBWA\India Crafts a Heartfelt Campaign for Bandhan Mutual Fund’s 25th Anniversary

TLDR: TBWA\India created a heartfelt, multi-platform advertising campaign, “Raju Bhaiya Ki Kahani,” for Bandhan Mutual Fund’s 25th anniversary,...

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TVS RONIN Teams Up with TBWA\India to Master #TheArtOfProtection

TVS RONIN, inspired by its philosophy of “Riding Unscripted,” has proudly partnered with TBWA\India to launch a special World Art Day campaign: ‘The...