Tag: Brand Initiative, comfort, Consumer Products, Feminine Hygiene, marketing campaign, Period Insurance, Plush, Refund, Wellness, Women's Health
Plush Launches First Ever Period Insurance For Rash-Free Comfort
TLDR: Plush, a feminine hygiene brand, has launched “Period Insurance” as part of its “Adjust Mat Karo, Plush Use Karo” campaign, offering...
Dulcoflex Launches ‘kNOw Constipation’ Campaign
TLDR: Dulcoflex has launched the ‘kNOw Constipation’ campaign to normalize conversations around constipation, particularly among women, in India. The...
SBI Life’s ‘Thanks-A-Dot’ Sets A Guinness World Records
TLDR: SBI Life Insurance achieved a Guinness World Record by creating the largest mosaic using 1,191 ‘Hug of Life’ hot water bags, spelling out a message to...
C Com Digital Launches #StopThePain Campaign With Blue Cross Laboratories
TLDR: C Com Digital launched the #StopThePain campaign for Blue Cross Laboratories to raise awareness about period pain (dysmenorrhea) in India, utilizing influencer...
Piramal i-Know Encourages Women to #OwnYourMenopause with a Powerful Campaign
TLDR: Piramal i-Know has launched the #OwnYourMenopause campaign, conceptualized by DDB Mudra Group, to raise awareness and empower women to understand and talk about...
Wacoal India Reaffirms its commitment to Breast Cancer Awareness
TLDR: Wacoal India has launched the 4th edition of its #WacoalKnowsBreast initiative in partnership with the Cancer Patients Aid Association (CPAA) to promote breast...
Piramal’s i-pill daily and Punt Creative Challenge Taboos
TLDR: Piramal’s i-pill daily, in collaboration with Punt Creative, launched a new digital campaign on World Contraception Day. The initiative aims to challenge...
Zydus And Pinkathon Join Hands To Drive Awareness On Breast Cancer Across India
TLDR: Zydus Lifesciences and Pinkathon have partnered to launch the “Easiest Exam” campaign, a nationwide initiative to raise awareness about breast cancer...
Cocoon Hospital Launches #SilentShift to Spotlight Menopause’s Silent Threat to Women’s Heart
TLDR: Cocoon Hospital has launched the #SilentShift campaign to raise nationwide awareness about the critical, yet often overlooked, impact of menopause on women’s...
Hon’ble CM of Delhi, Smt Rekha Gupta Inaugurates Apollo Athenaa
TLDR: Apollo Hospitals has launched Apollo Athenaa in New Delhi, Asia’s first dedicated cancer center for women, offering specialized care, privacy, and dignity,...
