Azerbaijan celebrates 66.8% increase in tourists from India in 2019
Azerbaijan Tourism Board (ATB) witnessed an exceptional year of growth in tourism across the capital city of Baku and other key regions of Azerbaijan, with Indian visitor numbers up by 66.8%. This achievement comes just over a year after ATB unveiled the “Take Another Look” campaign in India in 2018.
Other markets with significant increase in visitors include UK (27%), China (64%), and Germany (22%). With a clear ambition to double current in-bound tourism by 2023, the increase in visitors is due to an intensive global marketing campaign as well as an increased appetite among Indian travellers to seek out lesser-known destinations.
Florian Sengstschmid, CEO of Azerbaijan Tourism Board said: “We have had an extremely successful year since we launched “Take Another Look” in India. Our global marketing and communications campaign, paired with extensive in-market engagement and investment in tourism infrastructure has driven visitor numbers from India and beyond – reaffirming that Azerbaijan has truly arrived as a preferred destination in this region.”
“India is a key market for us with immense potential due to its high number of international travellers and growing interest in the Caucasus region. OTM gives Azerbaijan Tourism Board a platform to share our culture, cuisine and country with the Indian market. With strong cultural and historical touchpoints between both countries and a simplified electronic visa process that can be done in under three hours, we aim to welcome many more Indians to discover Azerbaijan’s many offerings.”
ATB has made recent investments to develop the product portfolio of the country to meet the varying needs of the Indian market. This includes adventure activities like skiing, hiking, private jeep tours to the mountains, cultural experiences such as vineyard tours, art and music festivals, and golf for the sports enthusiasts. The country is the perfect destination for families, with a range of family-friendly resorts across a range of budgets and several entertainment zones.
Sengstschmid added, “2020 is full of possibilities as we look to attract corporate, wedding and leisure travellers from the region to Azerbaijan. We are opening new visitor centres at the unique mud volcanoes site and working on new tourism products like hiking, trekking, and birdwatching among others. We are also looking forward to welcoming a number of film crews to discover our spectacular landscapes, including summer countryside and winter ski slopes, adventure trails, and more.”
Azerbaijan Tourism Board are also working towards finalizing a three-city roadshow across Delhi, Ahmadabad and Mumbai, with the objective of connecting with airlines and tour operators in the country. Indian carriers are also currently assessing the market and potential flight connectivity.