TLDR: A new Ipsos report reveals Australia, Japan, and Singapore are the top international leisure travel destinations for Indian travelers through 2025, contrasting with global preferences for Japan, the US, France, and Italy.
Australia, Japan, and Singapore have emerged as the top international leisure travel destinations for Indian travellers through 2025, according to the Ipsos Market Essentials June 2025 report. In contrast, global citizens favor Japan, the United States, France and Italy as their leading travel choices. The report, centered on leisure travel preferences and motivations, capturing insights from consumers across 15 countries, including India.
The report highlights leisure travel preferences and motivations of Indians and global citizens through 2025.
| Top International Leisure Travel destinations of Indians | Rank | Top International Leisure Travel destinations of global citizens | Rank |
| Australia (36%) | 1 | Japan (15%) | 1 |
| Japan (23%) | 2 | United States (15%) | 2 |
| Singapore (21%) | 3 | France (14%) | 3 |
| United Arab Emirates (17%) | 4 | Italy (12%) | 4 |
| France (16%) | 5 | Spain (12%) | 5 |
| United States (15%) | 6 | Australia (7%) | 6 |
| Thailand (14%) | 7 | Canada (7%) | 7 |
| United Kingdom (14%) | 8 | Germany (6%) | 8 |
“Ipsos Market Essentials monitors how people across the globe navigate the new rules of engagement and the resulting impact on our state of mind, state of wallet, and future intentions. Each month Ipsos surveys consumers in 15 countries, including: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, Spain, the UK and the US. We share research exploring consumer attitudes, emotions, and behaviours; these are examined in the context of unprecedented challenges related to inflation, sustainability, health and wellness, among others,” stated Allyson Leavy, Senior VP, Market Strategy & Understanding (MSU), Ipsos US.
Archana Gupta, Country Service Line Leader & Executive Director, MSU, Ipsos India said, “A large number of Indian families focus on leisure travel during summer vacations and it has been a ritual to take family or go on a solo break to get away from the intense summer heat or plan a leisurely break, mid-year. The report interestingly captures the frame of mind Indians were in; 63% claimed to have travelled outside their hometown, 57% said they had researched a leisure trip, while 1 in 2 (50%) claimed to have booked a leisure trip. Leisure travel was the preoccupation of citizens.”
The Ipsos Market Essentials Report also placed leisure travellers under key travel segments.
How did Indians stack up vis-à-vis global citizens?
Indians were largely Opportunistic Explorers (24%), Connected Travellers (20%), Comfort Seekers (19%) and Luxury Indulgers (15%). The rest were Adventurous Experience Seekers (13%) and Travel Indifferent (9%).
Global citizens were slightly different from their Indian counterparts in their travel motivations. The key segments in the pecking order were – Opportunist Explorers (26%), Travel Indifferent (20%), Comfort Seekers (18%), Connected Travellers (18%), Adventurous Experience Seekers (9%) and Luxury Indulgers (9%).
“Indians are largely exploring great deals to explore new places, traveling to bond with family, choosing familiar territory and some investing in premium hospitality and experiences,” added Gupta.
