German sportswear major, adidas, celebrates India brand ambassador & country’s biggest style icon, Ranveer Singh’s birthday on 6th July. 30-minutes prior to midnight, adidas India’s official Instagram handle had a total blackout when all posts vanished from the brand’s page. As the clock struck 12, the page came back to its vibe with a 9-grid photo of the OG creator ‘Ranveer Singh’ in his true street style avatar.
In addition to that, adidas opens Ranveer’s closet for fans to shop his coolest looks in Originals with a 40% discount on select merchandise.
From falling in love with adidas Originals’ white leather sneakers, the Superstar, during his college days to becoming the Ambassador for the brand alongside prominent global icons, Ranveer Singh truly embodies the true spirit of adidas Originals. Both, adidas and Ranveer Singh have never shied away from celebrating one another. While Ranveer is often spotted in the trefoil, be it in his public appearances, airport looks or even in his movies, adidas has also celebrated each milestone of their biggest brand lover in true Originals style, many times in the past.
When Ranveer returned to the country from his wedding in Italy, he was welcomed with a billboard by adidas at the Mumbai airport congratulating him as he officially got ‘COPPED’! That was followed by a car filled with kicks and apparels along with limited edition designs by Pharrell Williams and congratulatory messages from the adidas global creators clan- all that arrived at him in an Originals branded Mini Cooper!
Ranveer has also been the protagonist for various global and local brand campaigns for adidas. Earlier this year in April, Ranveer featured in the brand’s global series ‘Impossible Is Nothing’ alongside top creators like Beyoncé, Mo Salah, Paul Pogba and others. In the course of this partnership, Ranveer has been leading the brand narrative for multiple blockbuster campaigns in the past including Home of Classics, Samba and more. From co-hosting Pharrell Williams and giving him a flavour of the Indian festival Holi in 2018, to launching the Nite Jogger franchise with the most talked-about event in Mumbai city in 2019, adidas and Ranveer together have continued to take Originality a notch higher in India.
adidas Originals roped in Ranveer Singh to represent the brand in India in September 2015 to join the elite creators club of global icons.