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Max brings in the festive grandeur with Sanjeev Kapoor’s Limited Edition Virasat Collection

MediaInfoline September 23, 2016

Max, India’s largest value fashion brand, today unveiled its Festive Collection with the celebrated Bollywood actress Bhumi Pednekar. They also launched an exclusive festive offer –Sanjeev Kapoor’s Virasat Collection limited edition collection,making this festive season shopping experience a delight for the esteemed customers. Designed by India’s eminent Chef- Sanjeev Kapoor, the Virasat Collection is an ode to the opulence and the grandeur of India’s rich heritage. Exquisite coffee mugs and cups and saucer sets from the Virasat Collection were launched as a part of ‘Max Celebrates India’ festive collection and will be available across all leading Max Fashion stores in India.

“I am very excited to be associated with Max’s Fashion Festive collection launch that ensures that there are grand designs for the entire family available. Festive time is an emotional time for all of us and this collection by Max brings out just the best of this warm spirit. The modern shoppers demand latest fashion trends and Max brings a variety of festive wear to make everyone stand out this season. Said Bhumi Pednekar, talking about her association with Max.

Speaking on the launch, Mr. Vasanth Kumar, Executive Director, Max Fashion IndiasaidWe are excited to unveil ‘Max Celebrates India’ festive collection that showcases the beauty of India’s diverse and rich cultural heritage. We are also very happy to bring to our Max customers the exclusive limited edition festive offer from Chef Sanjeev Kapoor’s Signature Virasat collection”.

Chef Sanjeev Kapoor said,This festive season, I am happy to bring forth my exquisitely designed Virasat Collection with Max Fashion, as it offers a perfect platform to reach out to millions of festive shoppers. The brand Sanjeev Kapoor signifies ethnicity, which is being intrinsically weaved into its Virasat range of crockery through its intricate designs based on royal architecture synonymous to Jaipur’s heritage. Moreover, patrons can have the pleasure to discover and cook traditional Diwali delicacies with the Virasat recipe book, which contains a treasure of festive Indian recipes”.

Indian festivals are grand celebrations of our rich culture and heritage and to commemorate the festivities, Max Fashion offers exclusive limited edition offer from the Virasat Collection.  Inspired by the Jharokhas (window) and leaf motifs in the Royal City Palace, Jaipur, the Virasat Collection features exquisite coffee mugs and cup and saucer sets designed by India’s renowned Chef, Sanjeev Kapoor.  Max Fashion is exclusively offering its valuable customers a pair of Coffee Mugs on every purchase of Rs. 3499. For all purchase of Rs 6,999 and above, the festive shoppers at Max will receive the limited edition beautiful Virasat Collection set of 4 cups &saucers.

The festive season shopping indulgence gets a royal touch with Max’s Festive collection. Showcasing variety of ethnic Indian wear that draws inspiration from phulkari embroideries, decorative brocades to dramatic baroques and heirloom, Max’s festive collection special merchandises are designed for the entire family. Max’s Men’s wear introduces ‘TAVISH’, a one stop ethnic solution of beautifully chanderis, art silk and rich brocade embroidered kurtas to bandi jackets. The bright colours of voluminous skirts, traditional anarkalis, jewelled toned crop tops, vibrant coloured tiered kurtas and maxi dresses are a perfect way to brighten wardrobes. The cheerful ethnic collection for kids encompasses beautiful chanderi lehenga cholis, maxi dresses and brocades in delightful shades of magenta, vibrant orange and emeralds.


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